Mediums are broad buckets of categories that describe the kind of traffic being driven to your website. For example, “Organic” is a Medium because it encompasses traffic coming from search engines such as Google. “Referral,” “Social,” and “Paid” are other examples of Mediums.
Which is the source and medium in Google Analytics?
- You can see this list by navigating to Acquisition > All Traffic > Source / Medium report: In the case of google / organic, ‘google’ is the traffic source and ‘organic’ is the medium. In the case of (direct) / (none), ‘direct’ is the traffic source and ‘none’ is the medium.
What is a medium in Google Analytics?
Source: the origin of your traffic, such as a search engine (for example, google) or a domain (example.com). Medium: the general category of the source, for example, organic search (organic), cost-per-click paid search (cpc), web referral (referral).
What mediums are available in Google Analytics?
What is Medium in Google Analytics
- Organic Traffic (non-paid traffic from search engines)
- CPC/PPC (paid traffic from search engines)
- Referral (a link from another website)
- Email (link from an online email tool such as Hotmail or Gmail)
- Social (link from a social media site)
- None (direct traffic)
What is not considered a medium in Google Analytics?
Google is not considered a default “medium” in Google Analytics. Google Analytics detects three mediums without any customization. The first default medium is “organic.” It represents traffic that comes from organic, or unpaid, search results.
Which two of the following are sources in Google Analytics?
Google Analytics tracks traffic to your website from two basic referring sources:
- Organic campaigns. From an unpaid search engine results link, a referral from another website (such as a blog), and direct traffic.
- Paid campaigns. From Google Ads, paid search engine keywords, or non-Google Ads providers.
What is medium CPC?
Medium: Every referral to a website also has a medium. Possible medium include: “organic” (unpaid search), “cpc” (cost per click, i.e. paid search), “referral” (referral), “email” (the name of a custom medium you have created), “none” (direct traffic has a medium of “none”).
What is a traffic source?
Definition: Traffic source in the simplest form can be defined as the origin through which people found your site. Every session or visit to your website has origin or source of the hit.
How does Google measure bounce rate?
According to Google bounce rate is calculated in the following way: Bounce rate is single-page sessions divided by all sessions or the percentage of all sessions on your site in which users viewed only a single page and triggered only a single request to the Analytics server.
What is paid search in Google Analytics?
Paid search is a form of digital marketing where search engines such as Google and Bing allow advertisers to show ads on their search engine results pages (SERPs). Paid search works on a pay-per-click model, meaning you do exactly that – until someone clicks on your ad, you don’t pay.
What is direct in Google Analytics?
What is direct traffic? In short, Google Analytics will report a traffic source of “direct” when it has no data on how the session arrived at your website, or when the referring source has been configured to be ignored.
What is a channel Google Analytics?
The default Google Analytics channels are groups of sources and mediums that are put together to paint a broad picture of how your traffic got to your site. The default channels are: Direct (direct traffic has no medium specified) Organic Search (medium will exactly match “organic”)
What is a dimension in Google Analytics?
A descriptive attribute or characteristic of data. Browser, Landing Page and Campaign are all examples of default dimensions in Analytics. A dimension is a descriptive attribute or characteristic of an object that can be given different values.
Is Google a source?
Google is not an academic source, or indeed, a source at all. … Rather, Google is a search engine designed to help find materials that are available on the internet. In general, Google should not be used to find academic sources, as most websites and documents are not of an academic nature.
What is an example of a property in Google Analytics?
A property is a website, mobile application, or device (e.g. a kiosk or point-of-sale device.) An account can contain one or more properties. In the Analytics tracking code, the property for a reporting view has a unique ID, which is a combination of the account ID and additional digits.
What is Channel Grouping in Google Analytics?
Channel Groupings are rule-based groupings of your traffic sources. Throughout Analytics reports, you can see your data organized according to the Default Channel Grouping, a grouping of the most common sources of traffic, like Paid Search and Direct.