FAQ: Google Analytics What Is Event Value?

Event value is an optional metric in Google Analytics (GA) that can be used to evaluate user interactions with individual site objects or content items.

How does Google Analytics calculate event value?

Event Value is calculated by Total Events * value where value is what you specified in the _trackEvent call. Since you specified the value as 1, and there were 10 clicks, that makes for a total of 10 in the Event Value column. Avg. Value is calculated by Event Value / Total Events.

How do I add an event value in Google Analytics?

Auto-event tracking options

  1. Log into Google Tag Manager.
  2. Select “Tags” from the left-hand side.
  3. Create a new tag and select Universal Analytics as the Tag Type.
  4. Set your Google Analytics Tracking ID.
  5. Choose “Event” for the track type.
  6. Set your Event Category, Action, Label and Values.
  7. Set your triggers as required.

What is Event label in Google Analytics?

‘Event label’ is a way to provide additional information about specific website elements to identify a unique event, like a product name, video title, or URL. For example, if you have three videos on the same page, they’ll all have ‘Videos’ as the event category and ‘Play’ as the event action.

What is the difference between an event and an event goal in Google Analytics?

The main difference between a goal and an event in Google Analytics is that goals are tied to actions that affect website revenue, while events track website behavior that does not have to do with reaching a specific page on your site.

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What is events in Web Analytics?

Event (analytics) In analytics, an event is recorded when an Internet user performs an action on your website. Events can be measured independently of loading a new page. Different examples of web analytics events: click on a link.

What are events and custom events in Google Analytics?

Custom events are events that are not already automatically collected or recommended events. Only use custom events if the existing events don’t handle your use case. Custom events won’t show up in most standard reports so you will likely need to set up custom reporting for meaningful analysis.

How do I test events in Google Analytics?

The simplest way to do this is to trigger the event yourself. Then, check Google Analytics to see if the event showed up. You can view your tracked events by clicking “Behavior” in the sidebar and scrolling down to “Events.” Your tracked events can be found under “Behavior” in Google Analytics.

What is an event tag?

“Event Tags” are tags that you can use to label and color-code your Calendar Events. For example, if you have multiple phone meetings on your calendar, you can mark them all with an Event Tag that shows the Event as purple and with a phone icon.

How does Google Analytics define an event?

How to Set Up Google Analytics Events in Google Tag Manager

  1. In the Tag Screen, Click New.
  2. Select a Google Analytics Tag and in the Track Type drop-down, select ‘Event’
  3. Choose your Category, Action, Label or Value.
  4. Choose whether the Non-Interaction is False or True.
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How do you name an event in Analytics?

Proper naming of an event action should be structured in the way to describe which action has been taken and where it was taken. I suggest that you avoid simple names such as “Click” or “Open”. Such names are too generic and, in fact, uselessly occupy the slot and do not bring any value in the reports.

What is Event target value in angular?

The target event determines the shape of the $event object. If the target event is a native DOM element event, then $event is a DOM event object, with properties such as target and target. value. In the following example the code sets the value property by binding to the name property.

Whats is relationship between event and event goal?

Unlike goals, events are not related to your organization’s KPIs; they are just actions that someone would take on the way. Another difference between goals and events is that events can be measured more than once per session, so you can see if someone is really smashin’ that button.

What is the difference between event and conversion?

A conversion event is an event that is considered super-special in your app — it’s the subset of events that you care most about. When you label an event as a conversion event, a few things happen: When a user triggers this event, of your analytics data on the device is flushed and sent immediately to Analytics.

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