Analytics

FAQ: How To Implement Event Tracking In Google Analytics?

Auto-event tracking options

  1. Log into Google Tag Manager.
  2. Select “Tags” from the left-hand side.
  3. Create a new tag and select Universal Analytics as the Tag Type.
  4. Set your Google Analytics Tracking ID.
  5. Choose “Event” for the track type.
  6. Set your Event Category, Action, Label and Values.
  7. Set your triggers as required.

How do I see event tracking in Google Analytics?

To see Events reports:

  1. Sign in to Google Analytics.
  2. Navigate to your view.
  3. Open Reports.
  4. Select Behavior > Events.

How do I add tracking to Google Analytics?

Get started with Analytics

  1. Create or sign in to your Analytics account: Go to google.com/analytics.
  2. Set up a property in your Analytics account.
  3. Set up a reporting view in your property.
  4. Follow the instructions to add the tracking code to your websiteso you can collect data in your Analytics property.

Can events be tracked as Goals in Google Analytics?

Events and goals serve different needs, they provide you with different sets of information and are available in different types of reports. Here’s an overview of the steps you’ll need to take to track events goals in Google Analytics: Configure a custom event. Test the goal in GA real-time reports.

How do I implement Google Analytics 4?

Here’s the process of how to install Google Analytics 4 with Google Tag Manager:

  1. Create a new GA4 property.
  2. Create a data stream (in this blog post, I focused on the Web stream)
  3. Copy the Measurement ID.
  4. Create a Google Analytics 4 Configuration tag.
  5. Paste the Measurement ID and set the tag to fire on All Pages.

What are Events & custom events in Google Analytics?

Custom events are events that are not already automatically collected or recommended events. Only use custom events if the existing events don’t handle your use case. Custom events won’t show up in most standard reports so you will likely need to set up custom reporting for meaningful analysis.

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How do you add a tracking in Google Sheets?

To start, open a new tab in your browser, and open Google Drive. Create a new, blank spreadsheet in Google Sheets. Name it “Goal Setting and Tracking.” Next, create a column heading for your goals and another for your progress.

What is tracking code in Google Analytics?

How the Tracking Code Works. In general, the Google Analytics Tracking Code (GATC) retrieves web page data as follows: A browser requests a web page that contains the tracking code. After the tracking code collects data, the GIF request is sent to the Analytics database for logging and post-processing.

Where should the Analytics tracking code be placed?

The Analytics tracking code should be placed Just before the closing tag of your website in the HTML of a webpage for data collection.

How do I create a submission goal in Google Analytics?

Create a Form Goal

  1. Log into Google Analytics and click Admin at the bottom of the page.
  2. Choose the Account and Property where you’d like to create your goal, and then click Goals.
  3. Select New Goal at the top of the page.
  4. Choose the option for Custom Goal, then click Continue.

What is the difference between events and goals in Google Analytics?

The main difference between a goal and an event in Google Analytics is that goals are tied to actions that affect website revenue, while events track website behavior that does not have to do with reaching a specific page on your site.

How do I implement GA4 on my website?

Click iOS app, Android app, or Web.

  1. iOS app or Android app.
  2. Web.
  3. Add the tag to a website builder or CMS-hosted website (for example, WordPress, Shopify, etc.)
  4. Add the global site tag directly to your web pages.
  5. Add your tag using Google Tag Manager.
  6. Find your “G-” ID (for any platform that accepts a “G-” ID)
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Is GA 360 free?

The standard version of Google Analytics (GA) is free, and the premium version Google Analytics 360 (GA360) is the paid version of Google Analytics with a tier-based pricing. Both versions can be used for tracking in all Visiolink applications.

How do I Analyse an event in Google Analytics?

Once you have your Event Tracking code in place on the activities that you want to track on your website, you will need to head over to the Behavior > Events > Overview report in Google Analytics to start getting familiar with the data you can now analyze.

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