Analytics

FAQ: How To Set Custom Variable In Google Universal Analytics?

Use a page variable to set custom dimension values

  1. Log in to your Google Analytics account.
  2. Navigate to Admin Property: Custom Definitions.
  3. Click +New Custom Dimension.
  4. Provide your own value for the Name field and set the Scope menu to the desired value.
  5. Click Create.

How do you create a custom variable?

Custom variables are assigned in JavaScript by calling setCustomVariable( index, name, value, scope ) to set a new custom variable to a visitor ( scope=”visit” ) or to the current page view ( scope=”page” ). The setCustomVariable() function must be called before the standard call to trackPageView().

How do I set custom dimensions in GTM?

Go to ‘Custom Dimensions’ under Admin > Property Settings > Custom Definitions.

  1. Add a custom dimension.
  2. Take note of the dimension number.
  3. Create your variable in GTM.
  4. Set the field name and value in your GA variable.
  5. Set the index and value under ‘Custom Dimensions’.
  6. Preview, test, publish, and analyze!

How do I set up Google Universal Analytics?

When you go to the Admin section of any Google Analytics property, click Create Property button. Enter your property name, choose the time zone, currency, and then click Show advanced options. After a new section appears, you need to click a toggle button next to a Create a Universal Analytics property.

How do I create a custom variable in Google Tag Manager?

To create a new user-defined variable:

  1. In the left navigation, click Variables.
  2. In the User-Defined Variables section, click New.
  3. Click Variable Configuration and select the desired variable type.
  4. Enter configuration options for the selected variable type.
  5. Name the variable.
  6. Click Save.
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Where are variables in Google Analytics?

Google Analytics settings variable

  • Click Variables.
  • Under the User-Defined Variables heading, click New.
  • Click Variable Configuration and select Google Analytics Settings (located under the Utilities heading).
  • Enter your Google Analytics ID in the Tracking ID field.

How do I create custom metrics in Google Analytics?

Set up custom metrics

  1. Sign in to Google Analytics.
  2. Click Admin, and navigate to the property to which you want to add custom metrics.
  3. In the PROPERTY column, click Custom Definitions > Custom Metrics.
  4. Click the New Custom Metric button.
  5. Add a Name.
  6. From the Formatting Type dropdown, select an Integer, Currency, or Time.

How do I create a custom variable in Georgia?

This method accepts four parameters:

  1. index—The slot for the custom variable. Required. This is a number whose value can range from 1 – 5, inclusive.
  2. name—The name for the custom variable. Required.
  3. value—The value for the custom variable. Required.
  4. opt_scope—The scope for the custom variable. Optional.

How do I create a custom tag in Google Analytics?

Use your new tag

  1. In Google Tag Manager, click Tags > New.
  2. Your new tag will appear in the Custom section of the New Tag window.
  3. Fill in the necessary fields for the tag template configuration.
  4. Click Triggering and select an appropriate trigger for when the tag should fire.
  5. Save the tag and publish your container.

How do I add 4 properties to Google Analytics?

Use the property selector or Admin to navigate to your new GA4 property.

  1. Click Admin.
  2. In the Property column, check that you have your new Google Analytics 4 property selected, then click Data Streams, then Web.
  3. Under Tagging Instructions, click Add new on-page tag and look for “Global Site Tag (gtag.js)”.
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How do I get Universal Analytics properties?

In a Universal Analytics property, the tracking ID is located on the “Property Settings” page. To access it, go to Admin and from the Property column, click on “Property Settings”. You can also get the property ID from the “Tracking Code” page located in Admin -> Property Column -> Tracking Info -> Tracking Code.

What is Google Universal Analytics?

Universal Analytics is the most current data collection technology for web-based Analytics. It uses the analytics. js tracking code for websites, an SDK for mobile apps, and the Measurement Protocol for other digital devices.

What is the difference between custom dimension and custom variable?

Values of Custom Dimensions are limited to 255 characters, while Custom Variables are limited to 200. Custom Dimensions need less storage and so reports can be generated faster. With Custom Variables you can match more than one metric to one variable, which is not possible with Custom Dimensions.

What is custom dimension in Google Analytics?

Include non-standard data in your reports. Custom dimensions and custom metrics are like default dimensions and metrics in your Analytics account, except you create them yourself. You can use them to collect and analyze data that Analytics doesn’t automatically track.

What is variable in Google Tag Manager?

Variables in Google Tag Manager are named placeholders for values that are populated when code is run on your website or mobile app. In tags, variables are used to capture dynamic values (e.g.: pass a transaction value and product ID to a conversion tracking tag).

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