How to track Facebook ads in Google Analytics
- Step 1: Create a trackable link. The first step to tracking your Facebook activity in Google Analytics is to generate a URL parameter for your ads.
- Step 2: Create your Facebook ad.
- Step 3: Add trackable link to your Facebook ad.
- Step 4: Track performance in Google Analytics.
Can you track Facebook ads in Google Analytics?
Tracking your Facebook Ads in Google Analytics allows you to improve attribution from an individual ad or ad set all the way through to a conversion. And it couldn’t be easier. Here are the steps to track your Facebook Ads in Google Analytics: Use a URL builder to create parameters.
How do I see Facebook traffic in Google Analytics?
The easiest way to find out how many Facebook users are coming to your website from Facebook is to go to Acquisition » All Traffic » Channels in your Google Analytics account. Here, you’ll see a list of traffic sources bringing people to your website such as organic search, direct traffic, referrals, and paid search.
How do I connect my Facebook to Google Analytics?
Go to your Google Analytics account and click the “Add new profile” link. On the next screen, select “Add a Profile for a new domain” and paste in the full URL for your FBML tab.
How do I track a Facebook campaign?
Just follow these 5 simple steps to track your Facebook ads in Google Analytics:
- Use URL Campaign Builder to Generate URL Parameters.
- Define Your Campaign Source, Medium, and Name.
- Define Campaign Term and Campaign Content.
- Generate a New Campaign URL for Your Ad.
- Track Performance in Google Analytics.
How do I track social media ads in Google Analytics?
Google Analytics currently allows you to view eight social analytics reports. These reports showcase the ROI and impact of your social media campaigns. To find them, you’ll simply want to go to the “Reporting” tab on your dashboard. From there, click on “Acquisitions” and then “Social.”
How do you track Facebook leads?
Facebook recently released their much needed conversion tracking tool. This tool allows you to track the success of your Facebook campaign through a unique code snippet that is placed on your landing page. For example, if you want to track lead generation, you place Facebook’s code on your “thanks for signing up” page.
Can Google Analytics track Google ads?
Yes, you can link your Google Ads account to your Google Analytics account to track the behavior of users that landed on your website from your ads! In this guide, you’ll learn why you should link your Google Ads account to Google Analytics, how to do it, and how to make sense of the collected data.