Analyze users by age, gender, and interest categories. Demographics and interests data provides information about the age and gender of your users, along with the interests they express through their online travel and purchasing activities.
How do you read interests in Google Analytics?
Find Demographics and Interests Reports in Google Analytics To find these reports in Google Analytics, go to Audience » Demographics. The Overview gives you a general demographics breakdown of your site visitors. This includes the age and gender of your users.
What are Google Analytics affinity categories?
Affinity Category—Affinity categories are used to reach potential customers to make them aware of your brand or product. These are users higher in the purchase funnel, near the beginning of the process. These are users lower in the purchase funnel, near the end of the process.
What does Google Analytics actually do?
Google Analytics includes features that can help users identify trends and patterns in how visitors engage with their websites. Features enable data collection, analysis, monitoring, visualization, reporting and integration with other applications.
What is other category in Google Analytics?
The Other Category represents users who don’t fit into Google’s Affinity and In-Market category, but may provide valuable insights into creative ways to reach out to users in ways your competitors may not be considering.
Where are my Google interests?
Edit your info or interests Go to your Google Account. In the navigation panel, select Data & privacy. Scroll to “Things you’ve done and places you’ve been.”
What type of data will you be most interested in as you start to use Google Analytics?
With Google Analytics, you can uncover valuable data about your audience to determine which channels drive most of the traffic to your website. The Audience section provides a lot of information about the people who visit your website like their age, gender, interests, devices, and location.
How do you find customer interest?
Using Social Listening to Discover Your Audience’s Interests
- Building audience personas and customer profiles.
- Helping shape your message around relevant topics for your audiences.
- Targeting your digital ads.
- Placing your ads and media in the right place to reach the right people.
What is difference between affinity and in-market audience?
Affinity: Reach users based on what they’re passionate about and their habits and interests. Detailed Demographics: Reach users based on long-term life facts. In-market: Reach users based on their recent purchase intent. Your data segments: Reach users that have interacted with your business.
What are Audiences in Google Analytics?
Audiences in Analytics are users that you group together based on any combination of attributes that is meaningful to your business. An audience might be simply current shoppers (include users who have > 0 product views; exclude users who have > 0 purchases).
What are the three core elements of Analytics?
However the challenge can be made easier by categorising the analytics into three basic elements. Descriptive (what has happened?), Predictive(what is likely to happen?) and Prescriptive (what should we do about it).
What data is collected by Google Analytics?
Google Analytics can collect a lot of data about how people use a website. At its most basic, it will collect: Time of visit, pages visited, and time spent on each page of the webpages. Referring site details (such as the URI a user came through to arrive at this site)
What are the benefits of Google Analytics?
Google Analytics Benefits
- Track Online Traffic.
- Understand User Behavior.
- Offline to Online Tracking.
- Data Reports And Customization.
- Improve Online Advertising With Marketing Analytics.
- Improve Search Engine Optimization And Content Marketing.
- Google Analytics Conversion Tracking.
- Find Your Target Audience.
What is audience interest?
A user is “interested” in a topic if they visit sites that are similar to users who are known to have an interest in that topic.
Who do Google think I am?
Google guesses users’ age, gender, marital status, income bracket, and personal interests. Using the tool shows that many of Google’s predictions can be off-base, but the majority of them are scarily accurate. It’s also possible to stop Google from tracking your information or predicting your profile going forward.
What is Google demographic?
Click the Audiences tab in the left page menu. In the “Demographics” module, select Campaign view or Ad Group view in the view drop down menu to filter for the reporting level you want to see. Select a demographic tab: Age, Gender, Household Income, Parental Status, or Combination.