How does Google Analytics event tracking work? A snippet of custom code is added to the link code on the items you want to track on your website and when the item is clicked, the element is tracked and displayed as an event in Google Analytics.
What are the four components of Google Analytics events?
Events in Google Analytics include four main components and are part of the event tracking code. Here’s what each component means for your events:
- Event category (required)
- Event action (required)
- Event label (optional)
- Event value (optional)
Can events be tracked as Goals in Google Analytics?
Events and goals serve different needs, they provide you with different sets of information and are available in different types of reports. Here’s an overview of the steps you’ll need to take to track events goals in Google Analytics: Configure a custom event. Test the goal in GA real-time reports.
How do I set up an event in Google Analytics?
How to Set Up Google Analytics Events in Google Tag Manager
- In the Tag Screen, Click New.
- Select a Google Analytics Tag and in the Track Type drop-down, select ‘Event’
- Choose your Category, Action, Label or Value.
- Choose whether the Non-Interaction is False or True.
How do you track events?
Event tracking using Google Tag Manager
- Log into Google Tag Manager.
- Select “Tags” from the left-hand side.
- Create a new tag and select Universal Analytics as the Tag Type.
- Set your Google Analytics Tracking ID.
- Choose “Event” for the track type.
- Set your Event Category, Action, Label and Values.
How does Google Analytics track form data?
To track form submissions on your website, all you need to do is create a tag that will send events back to Google Analytics.
- Create a new tag.
- Add the category and label you used in setting the goal in Google Analytics.
- Use the page path in the label if you want to track which page people are filling out a form.
What is the difference between events and goals in Google Analytics?
The main difference between a goal and an event in Google Analytics is that goals are tied to actions that affect website revenue, while events track website behavior that does not have to do with reaching a specific page on your site.
How do I check Google Analytics event tracking?
Just to go Insights » Reports and click on the Real-Time tab. Now, if you see there are active users on your site, then it means Google Analytics is tracking your visitors.
How do you set up an event?
We hope the following provides a starting point for your event planning – and without further ado, here are the ten steps.
- Develop Your Event Goal and Objectives.
- Organize Your Team.
- Establish Your Budget.
- Set the Date.
- Create an Event Master Plan.
- Book Your Venue.
- Brand Your Event.
What are Events & custom events in Google Analytics?
Custom events are events that are not already automatically collected or recommended events. Only use custom events if the existing events don’t handle your use case. Custom events won’t show up in most standard reports so you will likely need to set up custom reporting for meaningful analysis.
What are the three elements of event tracking?
Event category, Action, Label and Event value are important factors.
Which kinds of hits does Google Analytics track?
Google Analytics is the number one tool that shows different metrics that every successful website should track. The data is made of each user’s interaction, known as a hit. It tracks pageview hit, screen view hit, event hit, social interaction hit, e-commerce hit, user timing hit, and exception hit.
How does Google Analytics track clicks on links?
Track clicked links with Google Analytics
- Click your profile image at the top right, then select Account settings.
- Click Analytics tracking settings.
- Select Enable Google Analytics integration then enter the domains you want to track:
- Click Save analytics settings.