For most browsers (such as Google Chrome) The _ga cookie, by default, lasts for two years of inactivity. For returning users, every time a user visits your site, this extends the expiration to two years from the latest date.
How long can a website cookie last?
Persistent cookies remain on a computer indefinitely, although many include an expiration date and are automatically removed when that date is reached. Persistent cookies are used for two primary purposes: Authentication.
How long does Google Analytics keep data for?
You can choose how long Analytics retains data before automatically deleting it. The maximum amount of time that Analytics will retain Google-signals data is 26 months, regardless of your settings. By default, Google signed-in data expires after 26 months.
Are Google Analytics cookies necessary?
However, Google Analytics cookies cannot be classified as necessary cookies. These Google Analytics cookies are stored on your users’ browsers when they land on your website.
Can Google Analytics work without cookies?
Google on Thursday announced privacy features that allow marketers to gain insights in Google Analytics and other measurement products without the use of third-party cookies and identifiers.
How long do browser sessions last?
By default, a session lasts until there’s 30 minutes of inactivity, but you can adjust this limit so a session lasts from a few seconds to several hours. Learn more about adjusting session settings. When a user, say Bob, arrives on your site, Analytics starts counting from that moment.
Does Google keep data forever?
The feature allows users to set a time limit for Google to retain certain types of data, either three months or 18 months, after which the information is automatically deleted. By default, Google will continue to indefinitely retain the Web & Activity data you’ve set it to collect—everything by default.
Where is the Google Analytics data stored?
Users of Google Analytics, have their data scattered across randomly selected public cloud datacenters, most of which are located in the US. To ensure the safety of those EU-US data transfers, Google used to rely on the Privacy Shield framework.
Does Google Analytics data changes over time?
Standard accounts that send more than 200,000 sessions per day to Google Analytics will result in the reports being refreshed only once a day. This can delay updates to reports and metrics for up to two days.
What’s better than Google Analytics?
These Google Analytics alternatives won’t replace GA, but they do provide missing data about what leads visit your site and what they do when they get there. Lead and customer analytics
- Piwik PRO Analytics Suite.
Is Google Analytics a 3rd party cookie?
Google Analytics only uses first party cookies, to capture data about its web visitors. Third party cookies can often be blocked by browsers, as they can appear spammy. Because of this, Google Analytics only uses first party Analytics cookies.
Is Google Analytics a tracking cookie?
Should I disable Google Analytics?
Secondly, preventing Google from having information on websites you visit is a large reason to start opting out of Google Analytics. Finally, if you’re a web developer, opting out of Google Analytics is a quick way to prevent seeing traffic from yourself inside of your reports when you are testing a new page.
What kind of cookies does Google Analytics use?
‘_ga’ is the main cookie used by Google Analytics. ‘_ga’ enables a service to distinguish one user from another and lasts for 2 years. It’s used by any site that implements Google Analytics, including Google services.
Should I use Google Analytics 4?
However, we highly recommend that you upgrade to Google Analytics 4. As mentioned above GA4 provides a much better data model than the current version of Google Analytics. You don’t have to use GA4 for your reporting and analysis right away but it will give you an option to try out new things.