How to Set Up Google Analytics Events in Google Tag Manager
- In the Tag Screen, Click New.
- Select a Google Analytics Tag and in the Track Type drop-down, select ‘Event’
- Choose your Category, Action, Label or Value.
- Choose whether the Non-Interaction is False or True.
How do I see events in Google Analytics?
To see Events reports:
- Sign in to Google Analytics.
- Navigate to your view.
- Open Reports.
- Select Behavior > Events.
Why are my events not showing on Google Analytics?
If you don’t see any data at all in your Real-Time reports, the most likely cause is either in the Google Analytics tracking code or GA/GTM misconfiguration. You should check your tags in Google Tag Manager, Google Analytics filters, and also use browser extensions for debugging.
What is Event label in Google Analytics?
‘Event label’ is a way to provide additional information about specific website elements to identify a unique event, like a product name, video title, or URL. For example, if you have three videos on the same page, they’ll all have ‘Videos’ as the event category and ‘Play’ as the event action.
What is Event value in Google Analytics?
Event value is an optional metric in Google Analytics (GA) that can be used to evaluate user interactions with individual site objects or content items. By subsequent specification of the event value, it is possible to determine the monetary value of this particular user interaction.
What is events per session in Google Analytics?
Sessions with an event – These are those Google Analytics sessions in which at least one tracked event occurred. Events/Session with an event – It is the average number of tracked events that occurred in a Google Analytics session.
What are events and custom events in Google Analytics?
Custom events are events that are not already automatically collected or recommended events. Only use custom events if the existing events don’t handle your use case. Custom events won’t show up in most standard reports so you will likely need to set up custom reporting for meaningful analysis.
What is events in Web Analytics?
Event (analytics) In analytics, an event is recorded when an Internet user performs an action on your website. Events can be measured independently of loading a new page. Different examples of web analytics events: click on a link.
Are events in Google Analytics real-time?
Real-Time is available in all Analytics accounts. No changes to the tracking code are necessary. To see Real-Time: Sign in to Google Analytics..
Why my Google Analytics is not working?
Verify that you’re tracking the right property and view. If you have access to multiple Google Analytics accounts and properties, there’s a chance that you might be using the Google Analytics tracking code from another property, or you may be looking at reports in the wrong account, or for the wrong property and view.
How do I get help with Google Analytics?
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How do I name an event in Google Analytics?
Here are the rules to apply in a naming convention for Google Analytics views:
- Use numbers/digits to distinguish the most important views and their order.
- Use property name in the view name.
- In the end, add the name/purpose of the view.