Analytics

How To Implement Evars In Adobe Analytics?

eVars using tags in Adobe Experience Platform Go to the Rules tab, then click the desired rule (or create a rule). Under Actions, click an existing Adobe Analytics – Set Variables action or click the ‘+’ icon. Set the Extension dropdown to Adobe Analytics, and the Action Type to Set Variables. Locate the eVars section.

How do eVars work Adobe Analytics?

An eVar can be visit-based and function similarly to cookies. Values passed into eVar variables follow the user for a predetermined period of time. When an eVar is set to a value for a visitor, Adobe automatically remembers that value until it expires.

What are eVars and props in Adobe Analytics?

Naming convention: Props are considered traffic variables, meaning they are used to report on popularity of various dimensions of your site. eVars are considered conversion variables. They are used to determine which dimensions of your site contribute the most to success events.

How do I enable eVar in Adobe Analytics?

To enable an eVar, you need to login to your company Adobe Analytics Account (https://my.omniture.com/login/) and then follow the following steps to enable the eVar. Click Analytics > Admin > Report Suites. Select a report suite. Click Edit Settings > Conversion > Conversion Variables.

How many eVars are available in Adobe Analytics?

eVars. This feature is limited to 250 eVars per Report Suite. Additionally, each eVar may contain up to 500,000 unique values or data elements per month.

What is an eVar procedure?

Endovascular repair (EVAR) is the placement of a stent-graft (fabric-covered tube) into the aneurysm through a small hole in the blood vessels in the groin. In general terms, endovascular repair is a less invasive procedure with faster recovery times.

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What is attribution IQ?

Attribution IQ is a feature within Adobe Analytics that was built to help marketers understand the customer journey in a non-linear world. With it, you can understand the impact of your organization’s marketing at every touchpoint and develop strategies that will drive the most revenue for your budget.

What are eVars?

eVars are custom conversion variables linked to success events (aka your website goals), so they persist through the entire session without having to fire multiple times. As long as they are fired once, it gets attributed to other success events to the same cookie (aka user).

What is pathing in Adobe Analytics?

**Traditional Pathing Analysis consists of viewing flow reports which show you how often site visitors go from Page A to Page B or Page C on your site.

How do segments work in Adobe Analytics?

Segments allow you to identify subsets of visitors based on characteristics or website interactions. Segments are designed as codified audience insights that you can build for your specific needs, and then verify, edit, and share with other team members or use in other Adobe products and Analytics capabilities.

What is merchandising eVars in Adobe Analytics?

Merchandising eVars let you assign the current value of an eVar to a product at the time a success event takes place. This value remains tied to that product, even if one or more new values are later set for that particular eVar.

How do I create an event in Adobe Analytics?

Go to the Rules tab, then click the desired rule (or create a rule). Under Actions, click an existing Adobe Analytics – Set Variables action or click the ‘+’ icon. Set the Extension dropdown to Adobe Analytics, and the Action Type to Set Variables. Locate the Events section.

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What are list variables in Adobe Analytics?

Each list variable is a string that contains custom values specific to your organization. They do not have a maximum byte count; however, each individual value has a maximum of 255 bytes. The delimiter that you use is determined when setting up the variable in report suite settings.

What is the difference between props and eVars?

Props are traffic variables. eVars are conversion variables. Events are things that happen on your site and are tied to conversion variables. You can’t cross the two together, but can cross props and you can subrelate eVars.

How many eVars and props in Adobe Analytics?

eVars have custom expiration, allowing you to determine when an eVar no longer gets credit for a subsequent event. However, if you use report time processing, both props and eVars can use a custom attribution model. Adobe supports up to 250 eVars, and only 75 props.

What maps business requirements information to eVars props and events?

When using contextData variables in your Adobe Analytics implementation, in order to have your data show up in actual reports, you need to map the contextData variables to props/eVars in the Processing Rules interface.

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