How do I make Google Analytics compliant with GDPR?
Actionable Steps to Become GDPR Compliant with Google Analytics
- #1) Audit Your Data for Personally Identifiable Information (PII)
- #2) Turn on IP Anonymization.
- #3) Audit your Collection of Pseudonymous Identifiers (hashed Emails, User IDs)
- #5) Build an Opt In/Out Capability.
Do I need consent for Google Analytics?
How do I present a Google Analytics report?
Create a Custom Report
- Sign in to Google Analytics.
- Navigate to your view.
- Open Reports.
- Click Customization > Custom Reports > +New Custom Report.
- Enter a Title.
- (Optional) Click +add report tab.
- Select a report type: Explorer, Flat Table, Map Overlay, or Funnel.
- Define your dimension and metrics.
Why is Google Analytics bad for privacy?
Google Analytics collects only the IP address assigned to you on the date you visit this site, rather than your name or other identifying information. We do not combine the information collected through the use of Google Analytics with personally identifiable information.
How do I use Google Analytics without consent?
- change the _ga cookie to a session cookie, so it will be removed when the browser is closed. To do this, set the Cookie Expiration variable in your Google Analytics Settings to 0.
- completely disable cookies. (GA does not require cookies). To do this, set the storage field to none:
Do you need a cookie warning for Google Analytics?
Are Google Analytics anonymous?
When someone visits your website or mobile apps, the Google Analytics tracking code automatically uses anonymous identifiers to collect data using browser cookies. This means if you’re using the standard Google Analytics tracking code (or Google Tag Manager) you’re already keeping people’s personal details private.
What information is collected by Google Analytics?
Google Analytics can collect a lot of data about how people use a website. At its most basic, it will collect: Time of visit, pages visited, and time spent on each page of the webpages. Referring site details (such as the URI a user came through to arrive at this site)
Can Google Analytics track individual users?
Tracking individual users in Google Analytics allows you to get a singular view of your customer journeys. If your application or website has a login authentication system, then it is possible to track users in Google Analytics with it’s User ID tracking feature.
Does Google Analytics use persistent cookies?
This cookie is used to identify unique visitors. It expires two years from the date it was last refreshed. Every time a new hit is sent to Google Analytics, the cookie is refreshed. It is a persistent cookie, which means it remains on the user’s browser until it expires or the user clears the cache.
What do Google Analytics reports include?
Google Analytics report template The report includes key KPIs like: Sessions and users (users, page views, bounce rate, page per session, session duration and more) Landing page (landing page sessions, conversion rate, revenue metrics, bounce rate, page load time) Browser (browser, operating system)
What should be included in a Google Analytics report?
7 essential Google Analytics reports every marketer must know
- Mobile Performance Report. You know this already: Ours is a mobile-first world.
- Traffic Acquisition Report. Want to know if people are actually clicking on your ads?
- Content Efficiency Report.
- Keyword Analysis Report.
- New vs.
- Landing Pages Report.
- Bounce Rate vs.
What is Google Analytics with example?
Google Analytics is a web analytics service that provides statistics and basic analytical tools for search engine optimization (SEO) and marketing purposes. The service is part of the Google Marketing Platform and is available for free to anyone with a Google account.