Analytics

How To Set Up An Event Adobe Analytics?

Log in to your Adobe Analytics account. Select a Report Suite to work with or create a new one (Admin Report Suites). Click Edit Settings Conversion Success Events. Click Add New.

How do I create an event in Adobe Analytics?

Go to the Rules tab, then click the desired rule (or create a rule). Under Actions, click an existing Adobe Analytics – Set Variables action or click the ‘+’ icon. Set the Extension dropdown to Adobe Analytics, and the Action Type to Set Variables. Locate the Events section.

What is event serialization in Adobe Analytics?

Event serialization is the process of implementing measures to prevent duplicate events from entering Analytics reporting. De-duplicating events is important in cases where you don’t want metrics inflated by visitors refreshing the page. Data Sources does not support event serialization or de-duplication.

How many custom events are available in Adobe Analytics?

You can enable participation for up to 100 custom events. Beyond that, you can create participation metrics in the Calculated Metrics builder.

What are instances in Adobe Analytics?

The ‘Instances’ metric shows the number of times a dimension was explicitly defined in an image request. Some dimensions, such as eVars, persist dimension items past the hit they are set on.

What is a vista rule?

VISTA rules are realtime data manipulation system, which resides on serverside, where in any traffic variables and custom variable can be created or deleted. There is no limit to create VISTA rule on each Report suite. VISTA rules can act on data sent in HTTP header and data sent through Report and Analytics code.

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What is eVar and prop?

Naming convention: Props are considered traffic variables, meaning they are used to report on popularity of various dimensions of your site. eVars are considered conversion variables. They are used to determine which dimensions of your site contribute the most to success events.

What is merchandising eVar?

Merchandising eVars let you assign the current value of an eVar to a product at the time a success event takes place. This value remains tied to that product, even if one or more new values are later set for that particular eVar.

What are processing rules?

Processing rules let you make changes to data based on defined conditions. Processing rules are applied to data as it is collected, and rules are applied to all data that comes through the AppMeasurement libraries and through the Data Insertion API. Processing rules also apply to the full and log data sources.

How do I track video in Adobe Analytics?

Common steps

  1. Set up a web page by dragging a video component from the sidekick and adding a playable video as an asset for the component.
  2. Create an Adobe Analytics configuration and framework.
  3. From the General component category in Sidekick, drag the Video component onto the framework.
  4. Select a tracking method:

What can Adobe Analytics do?

Adobe Analytics is a Leader in The Gartner Magic Quadrant for Digital Marketing Analytics 2017 because we help you integrate data from virtually any channel, including web, mobile, video, IoT, app, social, and more. Then, you can analyze that data in real time to understand your customers on a whole new level.

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Is there a difference between occurrence and instance?

Occurrences vs. Instances: Occurrences count hits where a dimension item was set or persisted. Instances do not include hits where a dimension item persists.

What is a bounce in Adobe Analytics?

In Adobe Analytics, for example, a bounce is defined as a session that is made up of a single hit, or server call, from the website to Adobe Analytics. When the user clicks “play” on the video, another call gets sent to Adobe Analytics, so the visit is no longer considered a single-page session.

What is bounce rate Adobe Analytics?

The ‘Bounce rate’ metric shows the ratio of visits that contained exactly one hit compared to the number of visits on that page. You can use this metric to understand which dimension items have the highest bounce rate, or to see an aggregated total bounce rate of your site over time.

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