How to use UTM tracking codes
- Install Google Analytics on your website.
- Visit Google’s free Campaign URL Builder page.
- Insert the website URL and campaign information.
- Create a unique UTM tracking code (aka campaign URL) for every ad or link.
- Use the UTM tracking codes in your marketing campaigns.
How does Google Analytics use UTM?
UTM parameters (sometimes called UTM codes) are specific text strings that you can append to URLs that allow you track those URLs when they get clicked on. UTM parameters make Google Analytics pick up on the data in the code and log it with the pageview.
Why is my UTM not showing in Google Analytics?
If your UTM tags disappear after the page loads, they are not working properly. If they remain at the end of the URL, it’s very likely that this information is captured and sent to Google Analytics.
Where do I put the UTM code?
You can add UTM parameters in any order at the end of a URL separated by a question mark and ampersands. Google lists campaign source, campaign medium, and campaign name as required parameters in its own UTM builder. Campaign term and campaign content are optional UTM parameters.
How do I set up UTM?
Here’s how you’d go about building UTM codes in HubSpot.
- Navigate to your Analytics Tools.
- Open the Tracking URL Builder.
- Open the Tracking URL form to create a new UTM code.
- Fill in each attribute of your UTM code and click “Create.”
- Use the shortened link in your marketing campaign.
- Measure your success.
How do I set UTM parameters on Google ads?
How to enable UTM tracking in your Google Ads campaigns. Click the Campaigns tab and select the campaign you want to track. Click Settings — Additional settings (in the bottom) — Campaign URL options. Click Save.
How do I know if UTM is working?
To test your UTM parameters, enter the tagged URL into your browser and see what happens.
- During HTTP to HTTPS redirect, UTM parameters are not passed in this case.
- It’s not a good idea to use “cpc” as a medium by default when tagging social media campaigns.
How do I fix UTM?
The first step to keeping your UTM tags consistent is to have a hierarchy defined and widely-used amongst your marketing team, agencies and vendors. This keeps everyone on the same page and prevents lots of unfair apples-to-oranges comparisons when reviewing your marketing analytics.
How do I create a custom UTM parameter?
Now that we have our Custom UTM Parameter defined let’s set up our Custom Dimension. Go to admin, navigate to the middle Property column and click on Custom Dimension under Custom Definitions. Click create +New Custom Dimension. Give the Custom Dimension a Name and call it Audience and set the Scope level to Session.
What is UTM Google Analytics?
“UTM” stands for “Urchin tracking module.” UTM codes are added to the end of regular URL’s and are designed to tell Google Analytics (and other analytics tools) a little bit more information about each link and which marketing campaign it relates to.
What are the 5 UTM parameters?
The five types of UTM parameters
- utm_source. This tag identifies the source of your traffic (Facebook, search engine, newsletter, Linkedin, etc.).
- utm_medium. This UTM code specifies the medium, like cpc or newsletter, for example.
Which UTM parameters are required?
There are 5 parameters you can add to your URLs:
- utm_source: Identify the advertiser, site, publication, etc.
- utm_medium: The advertising or marketing medium, for example: cpc, banner, email newsletter.
- utm_campaign: The individual campaign name, slogan, promo code, etc.
- utm_term: Identify paid search keywords.
How do I find my UTM code in Google Analytics?
Google Analytics UTM campaign parameters can be found in the Reports section under Acquisition>Campaigns>All campaigns. Just log into your Google Analytics platform and scroll down to your Acquisition Section.
What is a UTM code?
Definition: UTM codes are one of the ways to track performance from any digital marketing campaign. UTM or Urchin Tracking Module is a simple code that can be attached to any URL to generate Google Analytics data for digital campaigns. A common utilisation of a UTM code is to create a unique URL for each campaign.
How do I create a tracking link in Google Analytics?
Set up Google Analytics tracking
- Click your profile image at the top right, then select Account settings.
- Click Analytics tracking settings.
- Select Enable Google Analytics integration then enter the domains you want to track:
- Click Save analytics settings.