Event tracking using Google Tag Manager
- Log into Google Tag Manager.
- Select “Tags” from the left-hand side.
- Create a new tag and select Universal Analytics as the Tag Type.
- Set your Google Analytics Tracking ID.
- Choose “Event” for the track type.
- Set your Event Category, Action, Label and Values.
How do I find event labels in Google Analytics?
If you have already set up event tracking then you can see the values of the ‘event action’ in Google Analytics by following the steps below: Step-1: Navigate to Behavior > Events > Top Events reports of your GA reporting view. Note: Google Analytics report ‘event action’ as a dimension in its reports.
How do I find events in Google Analytics?
- Select the Property and View associated with the website with your search configuration.
- Click Behavior in the left-hand navigation.
- Click Events to expand that sub-category.
- Select Top Events to view the report.
What is Event label in Google Analytics?
‘Event label’ is a way to provide additional information about specific website elements to identify a unique event, like a product name, video title, or URL. For example, if you have three videos on the same page, they’ll all have ‘Videos’ as the event category and ‘Play’ as the event action.
How do I test Google Analytics event tracking?
The simplest way to do this is to trigger the event yourself. Then, check Google Analytics to see if the event showed up. You can view your tracked events by clicking “Behavior” in the sidebar and scrolling down to “Events.” Your tracked events can be found under “Behavior” in Google Analytics.
How do I name an event in Google Analytics?
Here are the rules to apply in a naming convention for Google Analytics views:
- Use numbers/digits to distinguish the most important views and their order.
- Use property name in the view name.
- In the end, add the name/purpose of the view.
What is Event value in Google Analytics?
Event value is an optional metric in Google Analytics (GA) that can be used to evaluate user interactions with individual site objects or content items. By subsequent specification of the event value, it is possible to determine the monetary value of this particular user interaction.
How do you name an event category action label?
EVENT LABEL NAMING Event labels should describe specific, additional information related to an event. This is flexible; it should include whatever detail makes the most sense. Common examples would be the destination URL, a form field name, button text, scroll percent, etc.
What is Google Analytics GA4?
Google Analytics 4 (or GA4) is a completely new version of Google Analytics that uses Firebase Analytics on the backend. It was previously known as the “App + Web” beta, but is now the default experience when you create a new property, and it will soon replace Universal Analytics.
What are events and custom events in Google Analytics?
Custom events are events that are not already automatically collected or recommended events. Only use custom events if the existing events don’t handle your use case. Custom events won’t show up in most standard reports so you will likely need to set up custom reporting for meaningful analysis.
What is an event tag?
“Event Tags” are tags that you can use to label and color-code your Calendar Events. For example, if you have multiple phone meetings on your calendar, you can mark them all with an Event Tag that shows the Event as purple and with a phone icon.
Can we check Google Analytics in localhost?
Both Global Site Tag – gtag. js and Universal Analytics – analytics. js will detect localhost automatically. You do not need to make any change to the configuration.