How to track Facebook ads in Google Analytics
- Step 1: Create a trackable link. The first step to tracking your Facebook activity in Google Analytics is to generate a URL parameter for your ads.
- Step 2: Create your Facebook ad.
- Step 3: Add trackable link to your Facebook ad.
- Step 4: Track performance in Google Analytics.
How do I track social media ads in Google Analytics?
Google Analytics currently allows you to view eight social analytics reports. These reports showcase the ROI and impact of your social media campaigns. To find them, you’ll simply want to go to the “Reporting” tab on your dashboard. From there, click on “Acquisitions” and then “Social.”
How do I find my Facebook pixels in Google Analytics?
Facebook Ads Manager > Ads Manager menu > All Tools > Measure & Report > Custom Conversions. Create Custom Conversion > URL Contains *OR Equals*: [URL] OR [URL Keyword] > Choose a Category: Lead > Source should be your Facebook Pixel, status should be Active > Click Next. Name your conversion.
Can Google Analytics track Facebook ads?
Tracking your Facebook Ads in Google Analytics allows you to improve attribution from an individual ad or ad set all the way through to a conversion. And it couldn’t be easier. Here are the steps to track your Facebook Ads in Google Analytics: Use a URL builder to create parameters.
Can Google Analytics track Facebook page?
It’s where Google Analytics comes in action. You can track Facebook users and their behavior on Google Analytics to improve your pages for better user engagement.
How do I track revenue on Facebook ads?
The formula for calculating ROAS is simple: Revenue ÷ Ad Spend = ROAS. You determine your total revenue generated according to the Facebook pixel (under the purchase conversion value column in Ads Manager) and divide it by the total ad spend it took to generate that revenue.
How do I track a Facebook ad?
You can find Recent Ad Activity in the bookmarks sidebar of Facebook’s mobile apps and desktop site. Recent Ad Activity appears to show the past three months or so of ads you clicked, liked, commented on or shared. There’s also a tab for ads you purposefully saved.
How do I track analytics on Facebook?
Tap Pages, then go to your Page. Tap Insights at the top of your Page. To see more insights or to export insights, log into Facebook from a computer. Insights provide information about your Page’s performance, like demographic data about your audience and how people are responding to your posts.
Can Google Analytics track Google ads?
Yes, you can link your Google Ads account to your Google Analytics account to track the behavior of users that landed on your website from your ads! In this guide, you’ll learn why you should link your Google Ads account to Google Analytics, how to do it, and how to make sense of the collected data.
How do I link my Facebook page to Google Analytics?
- Go to http://www.google.com/analytics/
- Once in your analytics backend, click “Add New Profile”
- Navigate in a new browser to the Facebook Fan Page tab that you want to install Google Analytics on.
- Copy and paste this code into the url entry box [pictured below]