Analytics

Often asked: How To See Facebook Video Analytics?

To view and analyze your video metrics in Facebook Page Insights, log into Facebook, head to your page, and click the Insights tab at the top of the page. Then select Videos on the left. To access your Facebook video insights, click Insights and then select Videos.

How do you view video insights on Facebook?

To see metrics for your video, go to the Posts tab within your Page Insights. From there, scroll down to the ‘All Posts Published’ to see all the posts you have published on your Page. Clicking on the post title for your video (marked with a video camera icon) will take you to your video metrics for each post.

How do you analyze video performance on Facebook?

To find out, look only at the videos posted natively to Facebook. This allows you to see play-time data, in addition to the Consumption, Stories, and Reach data, as well as to find out how much of the videos people watched, on average. Look at the performance of long and short videos.

How do I set up Facebook Analytics?

Choose Activity > Revenue to generate a report of purchase-related data. Choose Activity > Revenue to look at analytics related to purchases. To narrow the data, select an option from the Show By drop-down menu. Narrow your data by choosing an option from the Show By drop-down list.

How do I find my stats on Facebook?

Click the “View Insights” link in the right sidebar of your Facebook page to view the user and interaction statistics overview for the past month. The user statistics include charts for new likes, lifetime likes and daily, weekly and monthly active users.

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How does Facebook use data analytics?

Facebook Analytics competes with Google Analytics by linking actions to users rather than cookies, which allows businesses to trace a specific user across all of their browsers and devices when signed on to Facebook. Google Analytics, however, uses cookies that only let businesses track users in a single browser.

How do I download Facebook Analytics?

Once you’ve logged into Facebook on a computer, to export your Page’s insights data:

  1. From your News Feed, click Pages in the left menu.
  2. Go to your Page.
  3. Click Insights in the left menu.
  4. Click Export Data in the top right.
  5. Select a data type, file format and date range.
  6. Click Export Data again.

What is social media analytics?

An overview of social media analytics Social media analytics is the ability to gather and find meaning in data gathered from social channels to support business decisions — and measure the performance of actions based on those decisions through social media.

How do I track Facebook Analytics?

How to track Facebook ads in Google Analytics

  1. Step 1: Create a trackable link. The first step to tracking your Facebook activity in Google Analytics is to generate a URL parameter for your ads.
  2. Step 2: Create your Facebook ad.
  3. Step 3: Add trackable link to your Facebook ad.
  4. Step 4: Track performance in Google Analytics.

What can Facebook analytics tell you?

Insights provide information about your Page’s performance, like demographic data about your audience and how people are responding to your posts. Learn which posts have the most engagement and see when your audience is on Facebook.

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What Analytics does Facebook have?

Facebook Analytics gathers micro-level data from your Facebook Page and Facebook Pixel to show you how someone interacts with your page and website over time. So for instance, you can see how many people commented on your Facebook post, viewed your landing page and then made a purchase.

How do I find my Facebook group stats?

Click Group Insights in the left sidebar menu of your group. First, you get a quick glance at your group’s rate of growth, post engagement, and member demographics. Beneath those numbers, view insights into your group’s growth details.

What exactly are the stats that you can see on the Facebook page?

Your Page summary is an overview of metrics based on a specific time frame. You can choose today, yesterday, the last 7 days or the last 28 days. Actions on Page: The number of clicks on your Page’s contact info and action button. Page Views: The number of times people, either logged in or out, viewed a Page’s profile.

How do you find top performing posts on Facebook?

Visit your Posts tab and scroll down to your All Posts Published list. If you sort by Reach:Fans/Non-Fans you can see a graph of which posts generated the greatest reach among people that aren’t your fans.

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