Google Analytics collects only the IP address assigned to you on the date you visit this site, rather than your name or other identifying information. We do not combine the information collected through the use of Google Analytics with personally identifiable information.
Do you need consent for Google Analytics?
How do I generate GDPR compliant in Google Analytics?
Actionable Steps to Become GDPR Compliant with Google Analytics
- #1) Audit Your Data for Personally Identifiable Information (PII)
- #2) Turn on IP Anonymization.
- #3) Audit your Collection of Pseudonymous Identifiers (hashed Emails, User IDs)
- #5) Build an Opt In/Out Capability.
Why is Google Analytics bad for privacy?
All Google products are built with strong security features that continuously protect your information. We work hard to protect you and Google from unauthorized access, alteration, disclosure, or destruction of information we hold, including: We use encryption to keep your data private while in transit.
How do I anonymize Google Analytics?
To anonymize IP addresses in GTM, you need to adjust your Google Analytics Settings variable. Or you can do this directly in your Universal Analytics tag. In the GA settings variable, change your Fields to Set to “anonymizeIp,” and set your value to “true.” Note that this is the syntax for Universal Analytics.
Is Google Analytics a third party cookie?
Google Analytics only uses first party cookies, to capture data about its web visitors. Third party cookies can often be blocked by browsers, as they can appear spammy. Because of this, Google Analytics only uses first party Analytics cookies.
Can Google Analytics track individual users?
Tracking individual users in Google Analytics allows you to get a singular view of your customer journeys. If your application or website has a login authentication system, then it is possible to track users in Google Analytics with it’s User ID tracking feature.
Is Google Analytics a Subprocessor?
“Google Group” means those Google Affiliates that may be used to provide the Services to Customer. ” Subprocessors” means the Google Group and Third Party Suppliers. “Services” means, for purposes of this Data Processing Amendment, those services defined as the “Google Analytics” under the Agreement.
Is Google Analytics a cookie?
Is Google Analytics 4 GDPR compliant?
Under GDPR, sending personal data, such as analytics data from a website, to the US from the EEA or UK is considered a restricted transfer. Therefore with Google Analytics 4 you will need to ensure that you sign updated data processing agreements with Google, and store the signed documents.