Email opens in Google Analytics is tracked by embedding an image pixel within the body of the email. When a user opens an email, the email client fetches this image. This image then passes on the email tracking information to the Google Analytics servers, which you can then view in your Google Analytics account.
Can you track email opens?
Pixels or Image Notifications One of the more common ways to track email opens is known as Web Beacon Trafficking. Small images (also known as tracking pixels) are loaded from a tracking server with a coded filename. When the email is opened, the image is called from the server and counted as a view or an ‘open’.
Does Google Analytics collect email addresses?
The Google Analytics documentation specifies the types of data that it counts as PII. This includes: email addresses.
Can Google Analytics track email open rate?
“Open-Rates” measures how often an email message was opened. Google Analytics allows you to track email open rates using a tracking pixel embedded in the message, e.g.
How do I trace an email address?
STEPS TO TRACING AN EMAIL: Open the email you want to trace and find its header. Copy the header, then paste it into the Trace Email Analyzer below. Press the “Get Source” button. Scroll down below the box for the Trace Email results!
Can you track email opens in Gmail?
Yes, you can. Right Inbox now offers the functionality to track emails right inside Gmail. With our email tracking feature, you’ll be able to monitor and track: When your emails are opened.
Is Mailtrack safe?
Mailtrack provides a highly reliable means to check on your communication and keep tabs on what has been read and if the customer needs to be reminded about the communication.
How are email open rates tracked?
How opens are tracked. Opens can be tracked in HTML emails because they include a tracking pixel, which is a tiny, invisible image that is displayed when the subscriber opens your email. When that image is downloaded from our web servers, the email is recorded as being opened.
Does Google Analytics track personal information?
The basic Google Analytics tracking setup does not collect very much personal data, and the utility of this data is debatable, but it does record personal information. This data is enough to fall under the rules of GDPR for users located in the EEA.
What personal information does Google Analytics capture?
Yes, various data that Google Analytics cookies can collect from your end-users through your website, such as IP addresses, unique IDs and ClientIDs – is data that either directly or in combination with other data can identify an individual.
Does Google Analytics violate Hipaa?
HIPAA disclaimer If you are (or become) a Covered Entity or Business Associate under HIPAA, you may not use Google Analytics for any purpose or in any manner involving Protected Health Information unless you have received prior written consent to such use from Google.
How do I track an email open in HTML?
- To track emails from the Contact’s page in Classic hover over the HTML Email Status link at the top of the page.
- To track emails from the Contact’s page in Lightning look for a “last opened” or “unopened” message under the Past Activities section on the right side of the page.