Use Events to collect data about interactions with your content. Events are user interactions with content other than page loads (pageviews). Downloads, link clicks, form submissions, and video plays are all examples of actions you might want to analyze as Events.
How do I set up an event in Google Analytics?
How to Set Up Google Analytics Events in Google Tag Manager
- In the Tag Screen, Click New.
- Select a Google Analytics Tag and in the Track Type drop-down, select ‘Event’
- Choose your Category, Action, Label or Value.
- Choose whether the Non-Interaction is False or True.
What does Google Analytics allow you to track?
Google Analytics is used to track website activity such as session duration, pages per session, bounce rate etc. of individuals using the site, along with the information on the source of the traffic.
What is Google Analytics event category?
‘Event label’ is a way to provide additional information about specific website elements to identify a unique event, like a product name, video title, or URL. For example, if you have three videos on the same page, they’ll all have ‘Videos’ as the event category and ‘Play’ as the event action.
How do I use Google event tracking?
Auto-event tracking options
- Log into Google Tag Manager.
- Select “Tags” from the left-hand side.
- Create a new tag and select Universal Analytics as the Tag Type.
- Set your Google Analytics Tracking ID.
- Choose “Event” for the track type.
- Set your Event Category, Action, Label and Values.
- Set your triggers as required.
What is an event in Google Analytics 4?
The data you see in your Google Analytics 4 reports comes from events that are triggered as users interact with your website and/or app. For example, a page_view event is triggered each time a user views a page on your website. Many events (including page_view ) can be collected without you adding code.
How do I Analyse an event in Google Analytics?
Once you have your Event Tracking code in place on the activities that you want to track on your website, you will need to head over to the Behavior > Events > Overview report in Google Analytics to start getting familiar with the data you can now analyze.
How do I use Google Tag Manager to track events in Google Analytics 4?
The Google Analytics 4 Event tag
- Click Tags > New.
- Click Tag Configuration.
- Select Google Analytics: GA4 Event.
- For Configuration Tag, select the Configuration Tag you created earlier.
- For Event Name, specify the name of the event.
- Optional: Enter Event Parameters.
Can Google Analytics tell you who is visiting your site?
Google Analytics can provide some information on who is visiting your website via the Network Report. The Google Analytics Network Report stores Service Provider data to show which service provider visitors are using to access your site.
What you Cannot track with Google Analytics?
You can’t track Individual users Unfortunately, Google Analytics only allows to use a unique user ID and prohibits sending personal information, username or an IP address. So you can’t really see and understand how specific users behave on your site and get valuable data.
What do you implement to track individual engagement?
Google Analytics is one of the best tools you can use to understand how engaged your website audience is. By looking at the data you can learn and identify problems and issues that prevent you from successfully engaging your audience. You can also identify what helps you to improve user engagement.
What is events per session in Google Analytics?
Sessions with an event – These are those Google Analytics sessions in which at least one tracked event occurred. Events/Session with an event – It is the average number of tracked events that occurred in a Google Analytics session.
What are events and custom events in Google Analytics?
Custom events are events that are not already automatically collected or recommended events. Only use custom events if the existing events don’t handle your use case. Custom events won’t show up in most standard reports so you will likely need to set up custom reporting for meaningful analysis.
What is a view filter Google Analytics?
Filter and modify the data in a view. Use filters to limit or modify the data in a view. For example, you can use filters to exclude traffic from particular IP addresses, include only data from specific subdomains or directories, or convert dynamic page URLs to readable text strings.