Question: What Pii Does Google Analytics Collect?

According to Google, Personally Identifiable Information (PII) can include (but is not limited to), “information such as email addresses, personal mobile numbers, and social security numbers.” This list can go on to include credit card numbers, addresses, first names, or anything that can distinguish or trace an

What personal information does Google Analytics collect?

Google Analytics can collect a lot of data about how people use a website. At its most basic, it will collect: Time of visit, pages visited, and time spent on each page of the webpages. Referring site details (such as the URI a user came through to arrive at this site)

Does Google Analytics collect Phi?

Google states that Google Analytics doesn’t satisfy HIPAA requirements. And you can’t use Google Analytics for any purpose involving PHI if you are: A covered entity – hospital, clinics, insurance company, healthcare clearinghouse etc.

Where is PII in Google Analytics?

How do I know if my website is collecting PII? The simplest way to check for PII is in query parameters in your Google Analytics. Navigate to Behavior » Site content » All pages and do a search on “ @ ” to see the active query parameters in the account.

What information does Google Analytics capture?

Google Analytics can then generate customizable reports to track and visualize data such as the number of users, bounce rates, average session durations, sessions by channel, page views, goal completions and more. The page tag functions as a web bug or web beacon, to gather visitor information.

What is Google Analytics collect?

It’s a request for It contains twenty-ish URL-encoded parameters. Each parameter stores a specific piece of information that is either used to populate reports or to keep things organized. Some parameters are only used in specific cases, others are required each time.

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Is Google Analytics client ID PII?

According to GDPR, personal data is: In the context of Google Analytics, data that may be considered personal or PII ( personally identifiable information ) includes phone numbers, IP addresses, user names, email IDs.

What does Google Analytics prohibit collecting?

Google Analytics doesn’t allow collecting personally identifiable information (PII). Personally identifiable information (PII) is any data you can potentially use to identify a particular person. The prohibition to send personally identifiable information (PII) is mentioned in terms of Service of Google Analytics.

Is ZIP code PII in Google Analytics?

The current TOS does not actually contain a definition of PII, however previous versions of the TOS included a (non-comprehensive) list of examples like “name, email address or billing information.” In discussions with senior executives on the GA team, I have been told that Google actually considers ZIP Code to be PII.

How do I get rid of PII?

Once the user is deactivated you can use the same actions menu to the right of their listing and click the Delete User PII option in the menu. You will be presented with further instructions and information on deleting a user’s PII and you will need to click the checkbox to confirm that you understand.

What are PII examples?

What Is Personally Identifiable Information (PII)? Personally identifiable information, or PII, is any data that could potentially be used to identify a particular person. Examples include a full name, Social Security number, driver’s license number, bank account number, passport number, and email address.

What is PII stand for?

Personal Identifiable Information (PII) is defined as: Any representation of information that permits the identity of an individual to whom the information applies to be reasonably inferred by either direct or indirect means.

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Does Google Analytics collect IP address?

Google Analytics tracks and stores the IP addresses of your website users in order to report on geolocation data. However, GA does not report on IP addresses in its reports. So Google does not store or process complete IP addresses at any given time.

What data can we get from Google Analytics?

What data can I get from Google Analytics?

  • Overview.
  • Custom Channel Groupings.
  • Segments.
  • Data Source Attributes.
  • Standard.
  • Product Performance.
  • Sales Performance.
  • Events.

What data does Google Analytics collect by default?

By default, this Google Analytics hit captures data like:

  • Page Information. URL – the URL of the page the user is viewing.
  • Browser Information. Browser name – the browser the user is using.
  • User Information. Location – this is derived from the IP address where the hit originated.

What is Google Analytics in simple words?

What is Google Analytics? In simple words, Google Analytics is a free tracking tool offered by Google, and it shows you how visitors use your website. With the help of Google Analytics, you can exactly see the number of visitors on your store, where they are coming from, which device they are using, and much more.

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