Analytics

Question: Why Omniture Over Google Analytics?

Omniture has the ability to track multiple variables and then breakdown the reports with calculated metrics. Google Analytics does NOT allow for CRM integration whereas Omniture does, and that can be a real deal breaker for some larger database marketing oriented companies (Know Online Advertising).

Why use Adobe Analytics over Google Analytics?

E Commerce Tracking Such eCommerce tracking is much better in Adobe Analytics than Google Analytics. Adobe Analytics’ predefined and structured reports allow more flexible and detailed audit for eCommerce clicks, conversion cycles and potential customers.

Why you should not use Google Analytics?

Google Analytics is a cookie-based analytics tool and it’s not possible to use it without cookies. It sets multiple cookies and it “uses cookies to identify unique users across browsing sessions”. Privacy regulations have a say about cookies too.

Which is better Adobe Analytics or Google Analytics?

To quickly recap, Google Analytics is the strongest in multi-channel attribution, while Adobe Analytics is the strongest in user pathing and reporting.

What is Omniture used for?

Purpose. As a Web analytics system, Omniture allows online stores – websites that sell products — to track visitors and conversions (sales) using custom metrics and reporting of variables. The JavaScript code it uses yields fine details about a visitor that would otherwise be unknown.

Is Adobe Analytics the same as Omniture?

What is Adobe Analytics? Adobe Analytics, formerly Omniture SiteCatalyst, is an industry leader in multi-channel analytics. It is a part of the Adobe Marketing Cloud, with plug-ins that allow marketers to analyze campaign results on mobile apps and video in addition to regular web channels.

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What is the difference between Omniture and Google Analytics?

Omniture has the ability to track multiple variables and then breakdown the reports with calculated metrics. Google Analytics does NOT allow for CRM integration whereas Omniture does, and that can be a real deal breaker for some larger database marketing oriented companies (Know Online Advertising).

Why does Google Analytics suck so bad?

Google Analytics’s aggregated data is too hard to use Every query via the API is a combination of dimensions and metrics, and the lowest level you can aggregate data to is one minute. Problems arise when you want to pull this data out and use it on your own internal reporting system.

What are the pros and cons of Google Analytics?

Pros and Cons

  • Very in-depth platform to track a multitude of website analytics.
  • Easy to understand metrics to allow informed decisions.
  • Great for making reports to present to people.
  • Easy to collaborate with multiple users if needed.
  • Has a ton of integrations with other marketing products.

What are the cons of Google Analytics?

4 Key Google Analytics drawbacks you won’t realize until it’s too late

  • There’s a restriction on how many hits you can have.
  • Data sampling distorts what you see.
  • There are privacy issues.
  • Customer care and support.

Is Google Analytics similar to Adobe Analytics?

The most important difference between Google Analytics and Adobe Analytics is that Adobe Analytics is an actual web analytics solution, while Google Analytics is only suitable for web reporting.

Why is mixpanel better than Google Analytics?

Mixpanel offers advanced analytics functionality. Unlike Google Analytics, which is based on page views, Mixpanel is based on event tracking. It’s used by 30% of Fortune 100 SaaS companies, who use it to boost product engagement and customer retention. Mixpanel gives you clear insights into the health of each account.

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What is Omniture?

Website. www.omniture.com. Omniture is an online marketing and web analytics business unit in Orem, Utah. It was acquired by Adobe Systems in 2009.

What is Omniture in digital marketing?

Omniture is a digital marketing and web analytics tool that enables your businesses to become data-driven. It was acquired by Adobe Systems in 2009.

What is Omniture testing?

Now sold as part of the Adobe Digital Marketing Suite, Adobe (Omniture) Test & Target provides a platform to test multiple website content variations to determine optimum user experiences.

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