The maximum amount of time that Analytics will retain Google-signals data is 26 months, regardless of your settings. By default, Google signed-in data expires after 26 months.
Can you backdate Google Analytics?
As robust as Google Analytics is as a tool, it has its limits. Google Analytics can’t monitor what it can’t track. You can’t backdate GA data and if the tracking code was installed incorrectly, Google Analytics won’t report on these numbers.
How long does Google Analytics remember a user?
There’s a new setting in Analytics called Data Retention. By default, Google sets the User and Event data to expire in 26 months. If you want to play it safe, it’s easy to adjust the settings so that you retain your data for longer, or you can set it to never expire.
How do I compare years in Google Analytics?
To compare two different date ranges: Select the Compare to checkbox, then select Custom, Previous Period, or Previous Year. Use the controls to set the second date range. Click Apply.
Does Google Analytics retroactive?
The answer is simple: No, Google Analytics filters do not apply retroactively. They only apply to data gathered after the filter is applied.
Do Google Analytics goals apply retroactively?
Goals in Google Analytics are not retroactive. They only start showing data once you have configured them.
How long can data be kept?
You can keep personal data indefinitely if you are holding it only for: archiving purposes in the public interest; scientific or historical research purposes; or. statistical purposes.
How long does the Google Analytics cookie last?
Browser Persistence For most browsers (such as Google Chrome) The _ga cookie, by default, lasts for two years of inactivity. For returning users, every time a user visits your site, this extends the expiration to two years from the latest date.
How long does Google keep your data?
Historically, Google has retained that information indefinitely, but in 2019, the company rolled out a way to automatically delete data points after three months or 18 months, depending on the chosen setting. Starting today, those settings will be on by default for new users.
How do I go back to Universal Analytics?
Sign in to Google Analytics. From the Admin page, select the account and property you want to upgrade. In the property column, click Universal Analytics Upgrade. In the section called Transfer to Universal Analytics, click Transfer.
Is Google Analytics 4 free?
Google Analytics 4 Properties (GA4) will still have a free version. The latest version of GA looks different, behaves differently, and at its core, it’s a completely new methodology for web and mobile app tracking.
How do I get month over month in Google Analytics?
If you have to run a report in Google Analytics that shows traffic over time, you’ll need to use a custom report. Custom reports allow you to choose Month of Year from the Dimension drop-down. Then all you have to do is choose your date range, and the report will break down traffic by month.
How do I change the data range in Google Analytics?
Click the timeline tab next to the calendar tab and adjust the date range window by sliding it to the left and right so that the range you want is within the window.
How do I compare two campaigns in Google Analytics?
Explanation: You can compare two metrics using the drop-down menus just above the graph on the left. Click each drop-down menu and select the metric you’re interested in. For example, if you wanted to gauge the effectiveness of a particular keyword, you could choose to view impressions and clicks at the same time.