They are totally two different things that serve two very different purposes. Google Tag Manager lets you manage various Javascript tracking codes (also known as Tags) on your website. Google Analytics tracking code is one of those tags. Google Analytics is an analytics tool that provides reports.
Does Google Tag Manager include analytics?
With Google Tag Manager, you can deploy various types of tracking code on your site, including Google Analytics.
What is the purpose of Google Tag Manager?
Tag Manager gives you the ability to add and update your own tags for conversion tracking, site analytics, remarketing, and more. There are nearly endless ways to track activity across your sites and apps, and the intuitive design lets you change tags whenever you want.
What is difference between GTM and GA?
GA is the analytics tool that provides reports about activity on your site. GTM is a tag manager that can output tags based on defined rules. So for example, you can either implement your GA code on your site directly, or you can implement the GTM code and use GTM to output the GA code.
What are Google Analytics tags?
The Analytics tag is a snippet of JavaScript that collects and sends data to Analytics from a website. You can add the Analytics tag directly to the HTML of each page on your site, or indirectly using a tag management system such as Google Tag Manager.
What can you track with Google Tag Manager?
What can you track in Google Tag Manager (GTM)?
- Events (link clicks, PDF downloads, add to cart click, remove from cart click)
- Scroll tracking.
- Form abandonment.
- Shopping cart abandonment.
- Video views tracking.
- All exit link clicks.
- …??????
What is Google Tag Manager and why is it important?
Google Tag Manager (GTM) is a free tracking tool and management platform that allows the user to add marketing tags, or snippets of code, to your website to track and collect marketing data. GTM allows users to easily implement tracking tags without modifying the code while improving the information gathering process.
How can Google Tag Manager help you manage your website?
Correct Answer: Simplify and speed up tag deployment. Specify when tags should fire. Manage different versions of tags.
What is Google Analytics used for?
Google Analytics is a web analytics service that provides statistics and basic analytical tools for search engine optimization (SEO) and marketing purposes.
How do I see Google Tag Manager results in Google Analytics?
Where can you find the data in Google Analytics? To see the events, how often they occur, and how many tags they send, you can use the Event reports in Google Analytics. To see details about the individual tags sent, use the Ecommerce reports.
Why is Google Tag Manager in view only?
The reason why you are not seeing the Preview and Submit buttons is that you are in View Only Mode. It means that you don’t have enough permissions in the container. Even if you are an admin of the GTM account, you still might not have enough permissions on the container level.
Is Google Tag Manager GDPR compliant?
Let Cookiebot CMP automatically control all third-party tags (like Google Analytics, Facebook pixels and more) based on the consent state of your end-users, so that your use of Google Tag Manager (GTM) is compliant with the strict GDPR requirements of always obtaining the prior consent from visitors before processing
Should I use Google Analytics or Tag Manager?
If you want to add Google Analytics Tracking code or events, it’s recommended to do so with GTM, because you don’t need to do constant changes in the website’s code, therefore your deployment process is faster. Google Tag Manager can exist without Google Analytics and vice-versa.
What is the difference between GTM and UTM?
GTM does not provide any analytics. It can be used to deploy Google Analytics tracking, but using a UTM tag does not rely on GTM in any way. UTM tags aren’t configured in Google Tag Manager because they aren’t deployed on your website.
Should I use Google Analytics 4?
However, we highly recommend that you upgrade to Google Analytics 4. As mentioned above GA4 provides a much better data model than the current version of Google Analytics. You don’t have to use GA4 for your reporting and analysis right away but it will give you an option to try out new things.