Readers ask: Google Analytics What Is Event Value For?

Event value is an optional metric in Google Analytics (GA) that can be used to evaluate user interactions with individual site objects or content items.

How is event value calculated?

Event Value is calculated by Total Events * value where value is what you specified in the _trackEvent call. Since you specified the value as 1, and there were 10 clicks, that makes for a total of 10 in the Event Value column. Avg. Value is calculated by Event Value / Total Events.

What is the difference between events and goals in Google Analytics?

The main difference between a goal and an event in Google Analytics is that goals are tied to actions that affect website revenue, while events track website behavior that does not have to do with reaching a specific page on your site.

What can Google Analytics event tracking be used for?

Google Analytics Event tracking is a useful feature that allows you to record interactions with elements of your website which aren’t tracked as standard within Google Analytics. You can set up event tracking manually on each link or use Google Tag Manager to automate your event tracking.

What is Event label in Google Analytics?

The ‘event label’ is the name assigned to the web page element, whose users’ interaction you want to track. You can use any value of type ‘text’ as an event label. An Event label can be a title of a video, title tag of a web page, name of a gadget, name of the downloadable file, etc.

What are goals in Google Analytics?

What Are Goals in Google Analytics? Goals in Google Analytics allow you to track specific user interactions on your site. These user interactions can be anything including form submissions, product purchases, collection of leads, and more.

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How do I add an event goal in Google Analytics?

Set up an event goal

  1. Navigate to Admin in Google Analytics -> Goals (under View)
  2. Click ‘New Goal’
  3. Choose ‘Custom’ as a goal type.
  4. Give your new cool goal a name.
  5. Choose ‘Event’ as the goal type.
  6. Click ‘Continue’
  7. Add your goal Category, Action and/or Label.
  8. Verify the goal.

What is total events in Google Analytics?

In the reports, Total Events are calculated as the total number of interactions with a targeted web-page object. For example, if one user clicks the same button on a video 5 times, the total number of events associated with the video is 5, and the number of unique events is 1.

What is the difference between events and goals?

An event can be anything. A goal has to be a destination, duration, pages per session or based on an event. A goal can be based on an event. A good example of this would be downloading a pdf, which could be of great significance to your business.

What is the difference between event and conversion?

A conversion event is an event that is considered super-special in your app — it’s the subset of events that you care most about. When you label an event as a conversion event, a few things happen: When a user triggers this event, of your analytics data on the device is flushed and sent immediately to Analytics.

How do I Analyse an event in Google Analytics?

Once you have your Event Tracking code in place on the activities that you want to track on your website, you will need to head over to the Behavior > Events > Overview report in Google Analytics to start getting familiar with the data you can now analyze.

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Why would you assign a monetary value such as $250 to a goal?

Assigning a goal value allows you to track revenue from your conversions. Assigning a goal value allows you to compare goal conversions and measure changes and improvements to your site.

What does Google Analytics use to differentiate new and returning users?

A randomly-assigned unique identifier and browser cookie Google Analytics uses A randomly assigned unique identifier and browser cookie to distinguish new and returning users.

What is events in Web Analytics?

Event (analytics) In analytics, an event is recorded when an Internet user performs an action on your website. Events can be measured independently of loading a new page. Different examples of web analytics events: click on a link.

What are events and custom events in Google Analytics?

Custom events are events that are not already automatically collected or recommended events. Only use custom events if the existing events don’t handle your use case. Custom events won’t show up in most standard reports so you will likely need to set up custom reporting for meaningful analysis.

How do you name an event in Analytics?

Proper naming of an event action should be structured in the way to describe which action has been taken and where it was taken. I suggest that you avoid simple names such as “Click” or “Open”. Such names are too generic and, in fact, uselessly occupy the slot and do not bring any value in the reports.

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