How to Set Up Google Analytics Events in Google Tag Manager
- In the Tag Screen, Click New.
- Select a Google Analytics Tag and in the Track Type drop-down, select ‘Event’
- Choose your Category, Action, Label or Value.
- Choose whether the Non-Interaction is False or True.
How do I see events in Google Analytics?
To see Events reports:
- Sign in to Google Analytics.
- Navigate to your view.
- Open Reports.
- Select Behavior > Events.
How do you set up an event?
We hope the following provides a starting point for your event planning – and without further ado, here are the ten steps.
- Develop Your Event Goal and Objectives.
- Organize Your Team.
- Establish Your Budget.
- Set the Date.
- Create an Event Master Plan.
- Book Your Venue.
- Brand Your Event.
What is Google Analytics event category?
‘Event label’ is a way to provide additional information about specific website elements to identify a unique event, like a product name, video title, or URL. For example, if you have three videos on the same page, they’ll all have ‘Videos’ as the event category and ‘Play’ as the event action.
What is events per session in Google Analytics?
Sessions with an event – These are those Google Analytics sessions in which at least one tracked event occurred. Events/Session with an event – It is the average number of tracked events that occurred in a Google Analytics session.
What are Events & custom events in Google Analytics?
Custom events are events that are not already automatically collected or recommended events. Only use custom events if the existing events don’t handle your use case. Custom events won’t show up in most standard reports so you will likely need to set up custom reporting for meaningful analysis.
What are the 3 types of events?
There are three main categories which events go under. These events are private, corporate and charity which are explained below.
How do I name an event in Google Analytics?
Here are the rules to apply in a naming convention for Google Analytics views:
- Use numbers/digits to distinguish the most important views and their order.
- Use property name in the view name.
- In the end, add the name/purpose of the view.
What is Event value in Google Analytics?
Event value is an optional metric in Google Analytics (GA) that can be used to evaluate user interactions with individual site objects or content items. By subsequent specification of the event value, it is possible to determine the monetary value of this particular user interaction.
What is an event tag?
“Event Tags” are tags that you can use to label and color-code your Calendar Events. For example, if you have multiple phone meetings on your calendar, you can mark them all with an Event Tag that shows the Event as purple and with a phone icon.