Google Analytics Enhanced Ecommerce enables product impression, promotion, and sales data to be sent with any of your Google Analytics pageviews and events. Use pageviews to track product impressions and product purchases; and use events to track checkout steps and product clicks.
What does Enhanced Ecommerce mean?
Enhanced Ecommerce (EEC) is a Google Analytics plug-in, which gives us an opportunity to get better insights in the shopping behavior of our users. When we compare EEC with standard Ecommerce implementation – the main benefit is that we get access to a lot of new valuable reports.
How does Enhanced Ecommerce work?
Enhanced Ecommerce offers marketers the ability to fully customise Google Analytics around your website’s purchasing funnel. A robust installation of the plugin unlocks new dimensions and metrics which collectively offer a wealth of actionable insight into the monetary performance of your website.
How is enhanced Ecommerce implemented in Google Analytics?
In Tag Manager, create a Universal Analytics tag with these additional settings:
- Set the Track Type to either Page View or Event.
- In the Google Analytics Settings variable, under More Settings Ecommerce, set Enable Enhanced Ecommerce Features to True.
- Select Use Data Layer.
How do I know if my Ecommerce is enhanced?
You can find it by navigating to Conversion > E-commerce (make sure to first enable it in Google Analytics at the view level). You will only see meaningful data in all reports if you implement all the Enhanced Ecommerce activities shown below: Product Impressions.
Where is enhanced ecommerce in Google Analytics?
js tracking code on every page of your website that you want to track. Once everything’s in place, enable Enhanced Ecommerce Settings on Analytics under Admin > View > Ecommerce Settings.
What is the difference between ecommerce and enhanced ecommerce?
The core difference between Enhanced ecommerce and Standard ecommerce is that the latter primarily tracks transactions on the Order confirmation/Thank-You page only, whereas the former allows you to track transaction processes from adding to the cart, to payment method, to shipment, to review, and finally to checkout (
Do I need enhanced ecommerce?
Enhanced Ecommerce gives you better and more powerful insights into the shopping behaviour of your visitors. Based on the actions that your visitors take, such as visiting the product detail page but not adding anything to cart or making a purchase, you can create segments and retarget these visitors accurately.
What actions must you take to enable enhanced ecommerce in Google Analytics?
What actions must you take to enable Enhanced Ecommerce in Google Analytics? (select two)
- Implement Enhanced Ecommerce on your website.
- Enable Enhanced Ecommerce Reporting in your Analytics view.
- Enable Checkout Labeling in Ecommerce settings.
- Assign values to all Analytics goals.
What is E Commerce Analytics?
Ecommerce analytics is the process of gathering data from all areas that have an impact on your online store and using this information to understand the trends and the shift in consumers’ behavior to make data-driven decisions that will drive more online sales.
How do I set up product performance in Google Analytics?
To start investigating your product performance data, go to the Product Performance report in Google Analytics (Conversions > Ecommerce > Product Performance). The Product Performance report shows which products are most frequently viewed, added to cart, and ultimately purchased in a transaction.
Does Google Analytics have an API?
Introduction. The Google Analytics Reporting API v4 provides programmatic methods to access report data in Google Analytics (Universal Analytics properties only). With the Google Analytics Reporting API, you can: Integrate your Google Analytics data with other business applications.
How do I send my ecommerce data to Google Analytics?
You need to enable Ecommerce for each view in which you want to see the data.
- Sign in to Google Analytics.
- Click Admin, and navigate to the view you want.
- In the VIEW column, click Ecommerce Settings.
- Set Enable Ecommerce to ON.
- Click Save.
What is product detail views Google Analytics?
Product detail views: How often a visitor clicked on a product detail page or box. Unique purchases: The number of unique purchases for a product, as opposed to total sales. Cart-to-detail rate: The number of products added to a shopping cart per number of product-detail views.
What are product impressions in Google Analytics?
A Product Impression is defined as viewing one (or usually multiple) product offers on a given page. A typical scenario would be loading a page on which multiple products in a given category are being browsed. Each of the different product offers on this page would count as a Product Impression.