Scope determines which hits will be associated with a particular custom-dimension value. There are four levels of scope: product, hit, session, and user: Product – value is applied to the product for which it has been set (Enhanced Ecommerce only). Hit – value is applied to the single hit for which it has been set.
What scope applies to custom metrics in Google Analytics?
Hit level scope and product-level scope are the two scopes applied to custom metrics.
What is a scope Google Analytics?
At its core, scope is how Google Analytics collects and formats the data it receives. Scope informs the way that metrics and dimensions are set up. Metrics and dimensions can only have one scope, so it is important to align metrics and dimensions on the same scope level, or else reports will be mismatched.
What scope levels are available for dimensions and metrics?
Location-level, duration-level, product-level, or user-level scope.
What are good metrics for Google Analytics?
14 metrics that marketers should export from Google Analytics
- Number of users and sessions.
- Average session duration.
- Average pages per session.
- Ratio of new to returning visitors.
- Bounce Rate.
- Organic vs. paid sessions.
- Google Ads.
- Search Console – Queries.
What scope can custom metrics have?
There are four levels of scope: product, hit, session, and user: Product – value is applied to the product for which it has been set (Enhanced Ecommerce only). Hit – value is applied to the single hit for which it has been set. Session – value is applied to all hits in a single session.
How do I create a custom metric in Google Analytics?
Set up custom metrics
- Sign in to Google Analytics.
- Click Admin, and navigate to the property to which you want to add custom metrics.
- In the PROPERTY column, click Custom Definitions > Custom Metrics.
- Click the New Custom Metric button.
- Add a Name.
- From the Formatting Type dropdown, select an Integer, Currency, or Time.
What is a metric in Google Analytics?
Metrics are expressed through numbers (number values, %, $, time) in a Google Analytics report: they are quantitative measurements of data and show how a website is performing in relation to a specific dimension.
What can custom dimensions be used for?
Custom Dimensions can be used as Primary dimensions in Custom Reports and Secondary dimensions in Standard and Custom Reports.
Where are custom dimensions in Google Analytics?
To get started, you can log into Google Analytics, and select the website in which you’d like to set up custom dimensions. Now, click on the Admin tab in the left panel. On the Admin page in the middle column, click Custom Definitions and then Custom Dimensions.
What are the three scopes of analytics?
User, Session, and Hit Scopes The three most common scopes in Google Analytics: user, session, and hit. There is also product scope but is not a topic relevant to this article. These scopes allow us to sum and aggregate metrics according to our reporting needs.
When a custom dimension is active?
Correct Answer: Data collected after the Custom Dimension was applied.
What would prevent data from appearing in a custom report?
Answer: A filter that filters out all data.
What is an example of metric in Google Analytics?
Screenviews, Pages per Session, and Average Session Duration are examples of metrics in Analytics.
What are metrics used for?
Metrics are measures of quantitative assessment commonly used for comparing, and tracking performance or production. Metrics can be used in a variety of scenarios. Metrics are heavily relied on in the financial analysis of companies by both internal managers and external stakeholders.
What metrics should I track on my website?
9 Important Website Metrics You Should Track Share
- Number of Visitors.
- Bounce Rate.
- Average Pageviews per Session.
- Session Duration.
- Average Time on Page.
- Top Traffic Source.
- Device Source.
- Interactions per Visit.