Analytics

What Is Event In Adobe Analytics?

The events variable is responsible for data collection of many metrics on your site. Events typically increment metrics in reports. Before implementing events, make sure that you create and configure them under Success events in Report suite settings.

What is a page event in Adobe Analytics?

The ‘Page events’ metric shows the number of times any link tracking call was made. This metric is helpful when you want to understand which pages have the most engaging content. Measurement for this metric is most valuable when a visitor can perform an action on the page without navigating to a new page.

How many events are in Adobe Analytics?

You can enable participation for up to 100 custom events. Beyond that, you can create participation metrics in the Calculated Metrics builder.

What is event serialization in Adobe Analytics?

Event serialization is the process of implementing measures to prevent duplicate events from entering Analytics reporting. De-duplicating events is important in cases where you don’t want metrics inflated by visitors refreshing the page. Data Sources does not support event serialization or de-duplication.

What is event count in Analytics?

In Event measurement, each interaction with a targeted web-page object is counted and associated with a given user session. For example, if one user clicks the same button on a video 5 times, the total number of events associated with the video is 5, and the number of unique events is 1.

How do I create an event in Adobe Analytics?

Go to the Rules tab, then click the desired rule (or create a rule). Under Actions, click an existing Adobe Analytics – Set Variables action or click the ‘+’ icon. Set the Extension dropdown to Adobe Analytics, and the Action Type to Set Variables. Locate the Events section.

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What is a vista rule?

VISTA rules are realtime data manipulation system, which resides on serverside, where in any traffic variables and custom variable can be created or deleted. There is no limit to create VISTA rule on each Report suite. VISTA rules can act on data sent in HTTP header and data sent through Report and Analytics code.

What is purchase event?

The purchase event is a value in the events variable. This value is useful for organizations that want to collect data around the revenue that their site generates. It is heavily dependent on the products and purchaseID variables.

What is prop in Adobe Analytics?

Props are custom variables that you can use however you’d like. They do not persist beyond the hit that they are set. TIP. Adobe recommends using eVars in most cases. In previous versions of Adobe Analytics, props and eVars had advantages and disadvantages to each other.

What is merchandising eVar?

Merchandising eVars let you assign the current value of an eVar to a product at the time a success event takes place. This value remains tied to that product, even if one or more new values are later set for that particular eVar.

What are processing rules?

Processing rules let you make changes to data based on defined conditions. Processing rules are applied to data as it is collected, and rules are applied to all data that comes through the AppMeasurement libraries and through the Data Insertion API. Processing rules also apply to the full and log data sources.

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How do you track events?

Event tracking using Google Tag Manager

  1. Log into Google Tag Manager.
  2. Select “Tags” from the left-hand side.
  3. Create a new tag and select Universal Analytics as the Tag Type.
  4. Set your Google Analytics Tracking ID.
  5. Choose “Event” for the track type.
  6. Set your Event Category, Action, Label and Values.

What is events per session in Google Analytics?

Sessions with an event – These are those Google Analytics sessions in which at least one tracked event occurred. Events/Session with an event – It is the average number of tracked events that occurred in a Google Analytics session.

What is event count per user?

Event count per user denotes the average number of ‘scroll’ events triggered per user. Event Value denotes the sum of all ‘value’ parameters supplied with the ‘scroll’ event.

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