A “secondary dimension” is an additional report dimension for more specific analysis in Google Analytics. It is a key-value that provides an additional level of sorting and/or aggregation in your report.
What is a secondary dimension?
The secondary dimension is simply an additional piece you select for a more granular view of your report data. The screenshot below illustrates this concept. We first navigated to Content > Site Content and selected Landing Pages (our primary dimension).
What is a dimension in Google Analytics?
A descriptive attribute or characteristic of data. Browser, Landing Page and Campaign are all examples of default dimensions in Analytics. A dimension is a descriptive attribute or characteristic of an object that can be given different values.
What is a dimension in reporting?
Every report in Analytics is made up of dimensions and metrics. Dimensions are attributes of your data. For example, the dimension City indicates the city, for example, “Paris” or “New York”, from which a session originates. The dimension Page indicates the URL of a page that is viewed.
What are the dimensions that metrics contain?
Metric is a number. It is a Count (a total or a sum), an average, or a Ratio (one number divided by another number). Metrics are measurable. Dimension is an attribute of a visitor to your website – where they came from, their location, how many pages they viewed, etc.
What are the primary and secondary dimensions of diversity?
It is important to distinguish between the primary and secondary dimensions of diversity. Primary dimensions are the following: age, ethnicity, gender, physical abilities/qualities, race and sexual orientation. … Secondary dimensions of diversity are those that can be changed.
What is a secondary dimension in Google Analytics quizlet?
In Google Analytics, what is a “secondary dimension”? An additional dimension you can add to a report for more specific analysis. If you wish to see if report data is performing above or below the website average, which Google Analytics visualization should you choose? Comparison view.
How do I use custom dimensions in Google Analytics?
Set up custom dimensions
- Sign in to Google Analytics.
- Click Admin, and navigate to the property to which you want to add custom dimensions.
- In the PROPERTY column, click Custom Definitions > Custom Dimensions.
- Click New Custom Dimension.
- Add a Name. …
- Select the Scope.
What is the difference between dimensions and metrics?
Throughout most reports, metrics are the quantitative measurements of data and dimensions are the labels used to describe them—or, in even easier terms: metrics are always expressed by numbers (number values, %, $, time), while dimensions are expressed by non-numerical values.
What is Page value in Google Analytics?
Page Value is the average value for a page that a user visited before landing on the goal page or completing an Ecommerce transaction (or both). This value is intended to give you an idea of which page in your site contributed more to your site’s revenue. … Below is the equation you can follow to calculate Page Value.
When a custom dimension is active what data will it affect?
Explanation. A custom dimension is active only on the data collected after the Custom Dimension was applied. It doesn’t affect the previous historical data and that historical data remains the same way it was.
Which report displays the page a visitor arrived on?
The Events Flow report displays the path visitors take on your website from when they arrive to when they interact with your event.
What scope levels are available for dimensions?
Explanation: Scope determines which hits will be associated with a particular custom dimension value. There are four levels of scope: product, hit, session, and user: Product – value is applied to the product for which it has been set (Enhanced Ecommerce only).
What are metrics?
Metrics are measures of quantitative assessment commonly used for comparing, and tracking performance or production. Metrics can be used in a variety of scenarios. Metrics are heavily relied on in the financial analysis of companies by both internal managers and external stakeholders.
How do you identify dimensions?
Measure any two sides (length, width or height) of an object or surface in order to get a two-dimensional measurement. For example, a rectangle that has a width of 3 feet and height of 4 feet is a two-dimensional measurement. The dimensions of the rectangle would then be stated as 3 ft. (width) x 4 ft.