Google Analytics can collect a lot of data about how people use a website. At its most basic, it will collect: Time of visit, pages visited, and time spent on each page of the webpages. Referring site details (such as the URI a user came through to arrive at this site)
What information does Google Analytics capture?
Google Analytics can then generate customizable reports to track and visualize data such as the number of users, bounce rates, average session durations, sessions by channel, page views, goal completions and more. The page tag functions as a web bug or web beacon, to gather visitor information.
Does Google Analytics track personal information?
The basic Google Analytics tracking setup does not collect very much personal data, and the utility of this data is debatable, but it does record personal information. This data is enough to fall under the rules of GDPR for users located in the EEA.
What is Google Analytics collect?
It’s a request for www.google-analytics.com/collect. It contains twenty-ish URL-encoded parameters. Each parameter stores a specific piece of information that is either used to populate reports or to keep things organized. Some parameters are only used in specific cases, others are required each time.
What data is sent to Google Analytics?
By default, this Google Analytics hit captures data like:
- Page Information. URL – the URL of the page the user is viewing.
- Browser Information. Browser name – the browser the user is using.
- User Information. Location – this is derived from the IP address where the hit originated.
What personal data does Google Analytics collect?
Yes, various data that Google Analytics cookies can collect from your end-users through your website, such as IP addresses, unique IDs and ClientIDs – is data that either directly or in combination with other data can identify an individual.
Where Can Google Analytics collect data from?
The data that Google Analytics uses to provide all the information in your reports comes from these sources:
- The HTTP request of the user.
- Browser/system information.
- First-party cookies.
Are Google Analytics anonymous?
When someone visits your website or mobile apps, the Google Analytics tracking code automatically uses anonymous identifiers to collect data using browser cookies. This means if you’re using the standard Google Analytics tracking code (or Google Tag Manager) you’re already keeping people’s personal details private.
Does Google Analytics collect email addresses?
The Google Analytics documentation specifies the types of data that it counts as PII. This includes: email addresses.
Can Google Analytics track IP addresses?
IP addresses are not available in your Google Analytics reports. So, while Google does collect IP addresses, Google doesn’t provide that data to end users. The bottom line is you are not able to see IP addresses anywhere in your Google Analytics reports.
What data does Google Analytics prohibit collecting?
Google Analytics doesn’t allow collecting personally identifiable information (PII). Personally identifiable information (PII) is any data you can potentially use to identify a particular person.
How can I tell who has access to my Google Analytics?
Sign in to Google Analytics.. Click Admin, and navigate to the desired account/property/view. In the Account, Property, or View column, click Access Management. Use the search box at the top of the list to find the user group you want.
What are the benefits of using Google Analytics?
Google Analytics Benefits
- Track Online Traffic.
- Understand User Behavior.
- Offline to Online Tracking.
- Data Reports And Customization.
- Improve Online Advertising With Marketing Analytics.
- Improve Search Engine Optimization And Content Marketing.
- Google Analytics Conversion Tracking.
- Find Your Target Audience.
How Google Analytics track users?
As we mentioned earlier, Google Analytics identifies a user by creating a randomly generated string for a Client ID field stored within a user’s browser cookie. GA can match and label sessions that come from the same browser on the same device and will recognize those sessions as coming from the same user.
Do I need a privacy policy for Google Analytics?
You must provide a Privacy Policy to your audience if you want to use Google Analytics. Privacy Policies aren’t just legal requirements under the GDPR, the CCPA, and other privacy laws. They are required under the Google Terms of Service for Google Analytics.
Why are some users invisible on Google Analytics?
Because Google Analytics is written in JavaScript, some users will always be invisible to it. There are still a fair number of older systems still in use that don’t use JavaScript. As a result, they will never show up in Analytics reports.