Google analytics

FAQ: What Is Google Universal Analytics?

Universal Analytics is the most current data collection technology for web-based Analytics. It uses the analytics. js tracking code for websites, an SDK for mobile apps, and the Measurement Protocol for other digital devices.

Can I still use Google Universal Analytics?

You can still create Universal Analytics properties Even though Google is heavily pushing the new Google Analytics 4 (and when you try to create a new property, it’s GA4 by default), it’s still possible to create Universal Analytics properties.

What is the difference between Universal Analytics and Google Analytics 4?

Google Analytics 4 uses the User ID method and considers active users on the site, who are currently engaging on the site, to calculate user count. Universal Analytics uses the Client ID method and focuses on total users on the site to calculate user counts.

What is UA and Ga in Google Analytics?

# Universal Analytics (UA) provides more ways to collect and integrate different types of data than Google Analytics (GA). # Through UA you can integrate data across multiple devices and platforms. This is something that is not possible with GA.

Is Google Analytics 4 better than Universal Analytics?

The biggest difference between Universal Analytics and GA4 is the measurement model that they use. Universal Analytics uses a measurement model based on sessions and pageviews. Contrasting that, Google Analytics 4 uses a measurement model based on events and parameters.

Do I need to pay for Google Analytics?

Well, yes and no. Google Analytics is what they call a “freemium” service, meaning that small businesses can use the service without paying a monthly charge, but if you want more advanced features or the ability to do more with the service, there is a recurring fee.

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Will Universal Analytics be discontinued?

While Universal Analytics is not going away anytime soon, Google Analytics 4 is the future of analytics so the sooner you can start learning the functionality and features, the better.

How do I know if I have Universal Analytics?

On this page, click Ctrl + F (the control button and the F button on your keyboard at the same time). In the search bar, type in analytics. js. If you find this in the source code, you are using Universal Analytics.

Why is GA4 better than UA?

UA uses a property and view setup while GA4 allows you to mix data from your apps and website. You can place the same tracking code in the different properties (i.e., website, iOS app, or Android app) and consolidate the data to track a user between the streams. That means that there’s a new tracking code.

Is GA 360 free?

The standard version of Google Analytics (GA) is free, and the premium version Google Analytics 360 (GA360) is the paid version of Google Analytics with a tier-based pricing. Both versions can be used for tracking in all Visiolink applications.

What is the difference between G and UA Google Analytics?

For those who are in a hurry, here’s a short answer: There is no difference between Google Analytics and Universal Analytics. They are the same thing. All newly created Web Properties in Google Analytics are Universal Analytics properties, so you don’t need to do any additional configuration.

What is the Universal Analytics property?

Universal Analytics refers to the previous generation of Analytics. This was the default property type for websites prior to October 14, 2020.

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Does UA replace GA4?

GA4 will eventually replace the current version of Google Analytics called Universal Analytics (UA). GA4 was released in October 2020 and is now the default version of GA for new properties. If you have to set up a new analytics property, I suggest building GA4 and UA properties simultaneously.

Is Google Universal Analytics free?

Google Analytics provides only 5 custom variables at the moment for the free version and 50 for the premium version. Universal Analytics on the other hand, provides 20 custom dimensions (as they are called in Universal Analytics) for the free version and 200 for the premium one.

What is the difference between GA3 and GA4?

GA3 (Universal Analytics) uses measurement based on sessions and pageviews whereas GA4 uses a measurement model based on events and parameters. We’ll get into what this means a little later on. What’s important is that every activity taken by a user will be counted as an ‘event’ in GA4.

Does GA4 have views?

There is no “view” level section of GA4. Whereas traditional Universal Analytics famously has three levels (Account, Property, and View), GA4 only has Account and Property levels. Whereas “event tracking” in classic Analytics required modified Analytics code or gtag.

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