How to use UTM tracking codes
- Install Google Analytics on your website.
- Visit Google’s free Campaign URL Builder page.
- Insert the website URL and campaign information.
- Create a unique UTM tracking code (aka campaign URL) for every ad or link.
- Use the UTM tracking codes in your marketing campaigns.
How do I generate a UTM code?
How to Build UTM Codes in HubSpot
- Navigate to your Analytics Tools.
- Open the Tracking URL Builder.
- Open the Tracking URL form to create a new UTM code.
- Fill in each attribute of your UTM code and click “Create.”
- Use the shortened link in your marketing campaign.
- Measure your success.
Can you make your own UTM parameters?
Creating Custom UTM Parameters Since these are custom, you can define these however you want. Make sure to come up with a clean and consistent naming structure that can be applied account wide.
How does UTM work in Google Analytics?
“UTM parameters are simply tags that you add to a URL. When someone clicks on a URL with UTM parameters, those tags are sent back to your Google Analytics for tracking.” Are you ready to get going on your UTM campaign and figure out how these insights might shape your marketing effort?
Where is UTM in Google Analytics?
Google Analytics UTM campaign parameters can be found in the Reports section under Acquisition>Campaigns>All campaigns. Just log into your Google Analytics platform and scroll down to your Acquisition Section.
How do I find my UTM code in Google Analytics?
Where do I Find my UTM Code in Google Analytics Universal Analytics Properties? To find your UTM data in Google Analytics, navigate to analytics.google.com » Acquisition » Campaigns » All Campaigns.
Is UTM and GTM same?
There seems to be some confusion between UTM and GTM. We’re going to first explain what UTM means, then GTM, then go into UTM vs GTM. The two are completely separate systems and can be used independently of each other.
What does a UTM code look like?
Urchin Tracking Module (UTM) codes are snippets of code — attached to the end of a URL — used to measure the effectiveness of digital marketing campaigns. UTM codes, at a minimum, include a traffic source, a medium, and a campaign name. They may also contain keyword terms and content identifiers.
How do I add tags to my Google business page?
To add/edit labels:
- Go to your listing in Google My Business.
- Click “Info” and then in the “Advanced information” section click “Labels”.
- Add as many labels as you need for each listing.
What is UTM term in Google Analytics?
“UTM” stands for “Urchin tracking module.” UTM codes are added to the end of regular URL’s and are designed to tell Google Analytics (and other analytics tools) a little bit more information about each link and which marketing campaign it relates to.
What are UTM parameters in Google Analytics?
What Is A UTM Parameter? UTM parameters (sometimes called UTM codes) are specific text strings that you can append to URLs that allow you track those URLs when they get clicked on. UTM parameters make Google Analytics pick up on the data in the code and log it with the pageview.
What are the 5 UTM parameters?
The five types of UTM parameters
- utm_source. This tag identifies the source of your traffic (Facebook, search engine, newsletter, Linkedin, etc.).
- utm_medium. This UTM code specifies the medium, like cpc or newsletter, for example.