Because much of the information shown on Facebook Analytics can now be found through other competitive and affordable data platforms — as well as Facebook’s Insights, Business Suite, Ads Manager, and Events Manager — Facebook decided to discontinue Analytics in an effort to consolidate its tools.
Is Facebook getting rid of analytics?
Facebook Analytics is going away forever starting June 30, 2021. And not everyone is happy about it. Adding it to the never-ending list of Facebook changes, changing analytics on any platform can make even the most seasoned digital marketer shudder. First, let’s rewind a bit.
What happened Facebook Analytics?
This week, Facebook quietly informed users of Facebook Analytics that the free tool will no longer be available as of June 30, 2021. Until then, people will still be able to access reports and insights, and they’ll be able to export charts and tables.
Are Facebook Insights going away?
According to Facebook via Business Help Centre, ” Audience Insights will no longer be available starting 1 July 2021. Instead, we recommend that people use Facebook Business Suite Insights, which is a tool that allows you to access your audience insights across Facebook and Instagram.
What is Facebook analytics being replaced with?
Facebook Business Suite – This is a new(ish) tool being rolled out by Facebook for 2021, and it’s being billed as a fresh, all-in-one application for tracking, managing, and optimizing your social strategy on Facebook.
How do I pull Facebook Analytics?
Tap in the top right of Facebook. Tap Pages, then go to your Page. Tap Insights at the top of your Page. To see more insights or to export insights, log into Facebook from a computer.
Is Google Analytics going away?
While Google Universal Analytics isn’t going away yet, you’ll need to start making plans to ensure you’re prepared for the transition to Google Analytics 4. Data continuity and reporting are important to your firm’s success.
How far back does Facebook analytics go?
Choose the data type, range, file format, and layout for your Facebook Insights data. The default time frame is the last 28 days, but you can change the date range by clicking the Date Range drop-down menu.
What happened to Facebook Insights?
Facebook is discontinuing its official Facebook Analytics tool as of June 30, 2021, but the platform still offers many other ways to collect valuable information and insights. (We also have suggestions for other tools, like Hootsuite, that will help you track your Facebook performance alongside other social networks.)