Google Analytics logs user behavior and other information of your site visitors. It does this through cookies and hits. The data that gets sent back to Google includes what pages of your site visitors go to, whether they view a form, and if they make a form submission, or if they exit, what link they exit from.
Can Google Analytics track individual users?
Tracking individual users in Google Analytics allows you to get a singular view of your customer journeys. If your application or website has a login authentication system, then it is possible to track users in Google Analytics with it’s User ID tracking feature.
How does Google Analytics track user activity on website?
Standard metrics include the number of users interacting with your application, the number of sessions those users create, and the screens or web pages that they visit. User data in Google Analytics is captured using either first-party cookies, randomly generated IDs, or an SDK for mobile apps.
How does Google Analytics count active users?
ACTIVE USERS: How many visitors were active on your site over a given period of time. The active users report in Google Analytics helps you understand the retention rate of your website (or mobile app). It reports on how often visitor come back to your website over a certain time period.
What can Google Analytics tell you about your users?
In simple words, Google Analytics is a free tracking tool offered by Google, and it shows you how visitors use your website. With the help of Google Analytics, you can exactly see the number of visitors on your store, where they are coming from, which device they are using, and much more.
How do you track users?
Some of the most common ways to track user activity include:
- Tools like Google Analytics and Search Console.
- Click tracking (recording which elements on a page users click)
- Scroll tracking (recording where users scroll on a page)
- Viewing session recordings of users as they use their site.
How do I track user activity?
There are various methods implemented to monitor and manage user activity such as:
- Video recordings of sessions.
- Log collection and analysis.
- Network packet inspection.
- Keystroke logging.
- Kernel monitoring.
- File/screenshot capturing.
Can Google Analytics tell you who is visiting your site?
Google Analytics can provide some information on who is visiting your website via the Network Report. The Google Analytics Network Report stores Service Provider data to show which service provider visitors are using to access your site.
How do I track visitors on Google Analytics?
To find traffic sources for a specific page, log into your Universal Google Analytics account (or jump to the GA4 instructions) and navigate to Behavior » Site Content. From there you can choose whether to view the traffic sources of all of your website’s pages, the landing pages, or the exit pages.
How users are identified for user metrics?
The Users and Active Users metrics show how many users engaged with your site or app. In order for Google Analytics to determine which traffic belongs to which user, a unique identifier associated with each user is sent with each hit. The New Users calculation also still uses the previous method.
What is the difference between users and sessions in Google Analytics?
Sessions in Google Analytics Means: Users = “Unique visitors”, or a person who has come to your website. Sessions = “ Visits ”, or different times that person came to your site.
How does Google Analytics count unique visitors?
The official Google Analytics definition of this term is: “Unique Visitors are the number of unduplicated (counted only once) visitors to your website over the course of a specified time period.” However each user counts as one so, if the same IP address accesses the page/site these visits all count as one.
What you Cannot track with Google Analytics?
You can’t track Individual users Unfortunately, Google Analytics only allows to use a unique user ID and prohibits sending personal information, username or an IP address. So you can’t really see and understand how specific users behave on your site and get valuable data.
What can be tracked in Google Analytics?
Google Analytics can then generate customizable reports to track and visualize data such as the number of users, bounce rates, average session durations, sessions by channel, page views, goal completions and more. The page tag functions as a web bug or web beacon, to gather visitor information.
What is user behavior tracking?
User behavior analytics (UBA) is a method of tracking, collecting, and analyzing quantitative and qualitative user data to understand how and why users interact with a product or website.