What Is A UTM Parameter? UTM parameters (sometimes called UTM codes) are specific text strings that you can append to URLs that allow you track those URLs when they get clicked on. UTM parameters make Google Analytics pick up on the data in the code and log it with the pageview.
What are the 5 UTM parameters?
The five types of UTM parameters
- utm_source. This tag identifies the source of your traffic (Facebook, search engine, newsletter, Linkedin, etc.).
- utm_medium. This UTM code specifies the medium, like cpc or newsletter, for example.
Where are UTM parameters in Google Analytics?
Google Analytics UTM campaign parameters can be found in the Reports section under Acquisition>Campaigns>All campaigns. Just log into your Google Analytics platform and scroll down to your Acquisition Section.
How do I use UTM Google parameters?
You can create UTMs using the Google UTM generator, then paste the links into your social media posts.
- Head to the Google Analytics Campaign URL builder.
- Enter the URL of the page you want to link to, then enter the values for the parameters you want to track.
How do you test UTM parameters?
To test your UTM parameters, enter the tagged URL into your browser and see what happens.
- During HTTP to HTTPS redirect, UTM parameters are not passed in this case.
- It’s not a good idea to use “cpc” as a medium by default when tagging social media campaigns.
How do I pass UTM?
Passing UTM parameters from the URL to a hidden field
- Click edit on your form and then Add a new field;
- Select a new Hidden field;
- Add your UTM Parameter name in the value field using square brackets, i.e. [utm_source]
What UTM means?
UTM is the acronym for Universal Transverse Mercator, a plane coordinate grid system named for the map projection on which it is based (Transverse Mercator).
What is UTM Google Analytics?
“UTM” stands for “Urchin tracking module.” UTM codes are added to the end of regular URL’s and are designed to tell Google Analytics (and other analytics tools) a little bit more information about each link and which marketing campaign it relates to.
How do I check my UTM performance?
How To Find UTM’s in Google Analytics
- Navigate to the Acquisition tab on the left side panel navigation.
- Inside, you’ll see the Campaigns link.
- Select All Campaigns.
- Above the list of Campaign Names, you’ll see a button that says “Secondary Dimension”.
- Click Secondary Dimension.
How do I add UTM to Google Analytics?
How to use UTM tracking codes
- Install Google Analytics on your website.
- Visit Google’s free Campaign URL Builder page.
- Insert the website URL and campaign information.
- Create a unique UTM tracking code (aka campaign URL) for every ad or link.
- Use the UTM tracking codes in your marketing campaigns.
How does a UTM work?
Urchin Tracking Module (UTM) codes are snippets of code — attached to the end of a URL — used to measure the effectiveness of digital marketing campaigns. They are also used to pinpoint specific sources of traffic to your website. UTM codes, at a minimum, include a traffic source, a medium, and a campaign name.
Why are UTM parameters so valuable?
Why are UTM parameters so valuable to your social listening and monitoring program? They help my pages load faster via social networks. They track who initially shared my company’s content out on social media. They allow me to track where traffic is coming from on social media.
How do I add UTM parameters to Facebook ads?
Steps to Add Custom UTM Tags in Your Facebook Ads
- Step 1) Create a new campaign in Facebook. Go to the Ads Manager in Facebook and create a new ad.
- Step 2) Fill out the Website URL. Now you are at the Page and Links section.
- Step 3) Show Advanced Options.
- Step 4) Add in the Display Link.
- Step 5) Input the URL Parameters.
Can you hide UTM parameters?
How to hide the UTM parameters? You can use simple URL fragments and some Google Tag Manager tricks to hide the UTM parameters and still keep tracking different traffic sources with Google Analytics. For this, you can use a feature in Google Tag Manager, called the Lookup Table.
Does Bitly strip UTM parameters?
Most people are used to Bitly and other shortened links that use as few characters as possible, which means you can shorten your URLs with UTM parameters in most places. The only exception is the main website link on your profile.
Which UTM parameters are mandatory?
Types of UTM Parameters There are five UTM parameters (three are required ): utm_source (required ) – identify the source of your traffic such as: search engine, newsletter, or other referral. utm_medium (required) – identify the medium the link was used on such as: email, CPC, or other method of sharing.