Google Analytics 4 (formerly known as “App + Web”) is a new kind of property, with different reports than what you’re used to seeing in Universal Analytics properties. One advantage of a Google Analytics 4 property is that you can use it for a website, an app, or both a website and app together.
What does property mean in Google Analytics?
In Google Analytics, a property is a website, mobile application, or blog, etc., that is associated with a unique tracking ID. A Google Analytics account can contain one or more properties.
What is Google Analytics 4 property to measure your web and or app data?
Google Analytics 4 (GA4) properties enable unified measurement of user interactions and events between your website and app.
What are views Google Analytics 4?
As we mentioned, Google Analytics 4 doesn’t use views. In Universal Analytics, you set up views, such as one to exclude internal traffic from your employees, and then apply filters to customize your view. In GA4, you have a single reporting view and data streams that feed into it.
Should I use Google Analytics 4?
However, we highly recommend that you upgrade to Google Analytics 4. As mentioned above GA4 provides a much better data model than the current version of Google Analytics. You don’t have to use GA4 for your reporting and analysis right away but it will give you an option to try out new things.
What is the difference between Google Analytics and Google Analytics 4?
Analytics creates a single user journey from all the data that is associated with the same user ID. Unlike Universal Analytics, a Google Analytics 4 property incorporates User ID natively across all reporting, analysis and insights and does not require a separate User-ID reporting view.
Is Google Analytics 4 free?
Google Analytics 4 Properties (GA4) will still have a free version. The latest version of GA looks different, behaves differently, and at its core, it’s a completely new methodology for web and mobile app tracking.
Do I need GA4?
So what exactly is GA4, and should you make the switch? For the majority of people, the short answer is no. At least, not completely. But, if you are a massive global brand with both a website and an app, you should probably get this on your roadmap sooner rather than later.
How do I add 4 properties to Google Analytics?
Use the property selector or Admin to navigate to your new GA4 property.
- Click Admin.
- In the Property column, check that you have your new Google Analytics 4 property selected, then click Data Streams, then Web.
- Under Tagging Instructions, click Add new on-page tag and look for “Global Site Tag (gtag.js)”.
Does Google Analytics 4 cost money?
There’s no cost to have tags running on your website or apps, and Analytics 360 customers will not be double-charged for Google Analytics 4 hits, though eventually there will be an Analytics 360 version with increased functionality and/or limits.
Does GA4 have views?
There is no “view” level section of GA4. Whereas traditional Universal Analytics famously has three levels (Account, Property, and View), GA4 only has Account and Property levels. Whereas “event tracking” in classic Analytics required modified Analytics code or gtag.
What are the benefits of Google Analytics 4?
Key Benefits of Using Google Analytics 4 (GA4)
- GA4 provides a platform for both website and mobile app.
- GA4 has much focus on the users’ journey.
- GA4 user interface is much more user-centric.
- GA4 provides predictive analytics capabilities.
- GA4 provides advanced analysis reports.
- Enhanced data visualizations and reporting.
Is Google Analytics 4 better than Universal Analytics?
The biggest difference between Universal Analytics and GA4 is the measurement model that they use. Universal Analytics uses a measurement model based on sessions and pageviews. Contrasting that, Google Analytics 4 uses a measurement model based on events and parameters.
How does the Google Analytics 4 Property provide a more complete view of your customer’s interaction with your business?
It uses multiple identity spaces, including marketer-provided User IDs and unique Google signals from users opted into ads personalization, to give you a more complete view of how your customers interact with your business.