Google is not considered a default medium in Google Analytics. According to Google Analytics Help articles, Google is considered a source. Source means the origin of traffic, for example, a search engine or a domain.
What are default Medium in Google Analytics?
There are only 3 default medium in Google Analytics i.e Organic, Referral and None. Google Analytics detects three mediums without any customization. The first default medium is “organic.” It represents traffic that comes from organic, or unpaid, search results.
What are the mediums of Google Analytics?
What is Medium in Google Analytics
- Organic Traffic (non-paid traffic from search engines)
- CPC/PPC (paid traffic from search engines)
- Referral (a link from another website)
- Email (link from an online email tool such as Hotmail or Gmail)
- Social (link from a social media site)
- None (direct traffic)
What is none medium in Google Analytics?
“Direct/None” traffic is a traffic source listed in Google Analytics that defines most traffic that does not come from a public website and does not have any Google Tracking URL parameters defined. Some examples of this are: Someone clicked a link in a piece of desktop software. Someone clicked a link in a PDF document.
What are the default channels in Google Analytics?
The default channels are:
- Organic Search:
- Paid Search:
- Other Advertising:
How is medium set in Google Analytics?
Mediums are broad buckets of categories that describe the kind of traffic being driven to your website. For example, “Organic” is a Medium because it encompasses traffic coming from search engines such as Google. “Referral,” “Social,” and “Paid” are other examples of Mediums.
What is CPM medium in Google Analytics?
The channel of “display” would include the mediums of “banners” and “cpm” ( cost per [m]thousand, which is used in display advertising.)
What are mediums in Google Analytics provide 3 examples?
The Traffic Sources report places each visit in one of three mediums.
- Direct traffic.
- Referring traffic.
- Search engine traffic.
What is Session medium?
“Session medium: channel that referred the user’s session.” “User medium: Medium by which the user was first acquired, based on the Cross-channel last click attribution model.” Thus, the user medium is essentially the first touch, while the session medium is the current last touch for that user.
What is a campaign medium?
Campaign Medium: You can use this to identify the medium like Cost Per Click (CPC), social media, affiliate, or QR code. Campaign Term: You’ll use this mainly for tracking your keywords during a paid AdWords campaign. You can also use it in your display ad campaigns to identify aspects of your audience.
What is not set in Google Analytics?
(not set) is a placeholder name that Analytics uses when it hasn’t received any information for the dimension you have selected. The reasons for (not set) appearing as a dimension value vary according to the report.
What are external referrals on medium?
An external view is defined as traffic coming from a full Medium URL that has been shared to another social network, email, chat, or other sharing system. If those other sources provide us with trackable referrer details, they will show in your referrer list.
What is the referral medium in Google Analytics?
What is Medium in Google Analytics. Now the medium is a more narrow description of your referral traffic. While your visitor might have arrived through a source of “google”, it is not clear if it was a paid campaign or organic search, for example, that brought him here.
What channel is not included in default channels?
Device channel is not included in the default Channels report.
Which four channels are available as default in the channels report?
There are four types of channel groupings available in Google Analytics:
- Default Channel Grouping.
- Custom Channel Grouping.
- Private Channel Grouping.
- MCF Channel Grouping.
What is a metric in Google Analytics?
Metrics are expressed through numbers (number values, %, $, time) in a Google Analytics report: they are quantitative measurements of data and show how a website is performing in relation to a specific dimension.