Google analytics user flow

  • The User Flow report in Google Analytics is a visualization of the path a user takes on your website. It shows where the user came from, which pages they visited, and from where they left your site. So, if you ever questioned how do I track a user journey in Google Analytics, then User Flow report is your answer.

What is user flow in Google Analytics?

Visualize your users’ paths through your site. The Users Flow report is a graphical representation of the paths users took through your site, from the source, through the various pages, and where along their paths they exited your site.

How do I track a user journey in Google Analytics?

5 Steps to Understand User Journey from Start to Conversion in Google Analytics

  1. Step 1: Google Analytics View & Filter. Create a new separate view with a filter ‘including’ only virtual page views. …
  2. Step 2: Datalayer Event Tracking. …
  3. Step 3: Google Tag Manager. …
  4. Step 4: Set up Goal in GA.

What is a drop off in Google Analytics?

“Drop off” reflects the page on which visitor left an identified “Visitors Flow” – the intended flow of your traffic – and went down a path different than the Visitors Flow.

How do Google Analytics work?

Google Analytics works by the inclusion of a block of JavaScript code on pages in your website. … The tracking operation retrieves data about the page request through various means and sends this information to the Analytics server via a list of parameters attached to a single-pixel image request.

What is Treemap Google Analytics?

Explore an interactive view of your Google Ads data in Analytics. The Treemaps report lets you visually explore trends in your Google Ads data so you can quickly and intuitively develop hypotheses about your advertising campaigns.

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What is Google Analytics behavior?

The Behavior section reveals what your visitors do on your website. Specifically, the reports tell you what pages people visit and what actions they take while visiting. You can access Behavior reports using the menu in the left sidebar of your Google Analytics dashboard.

How does Google measure bounce rate?

According to Google bounce rate is calculated in the following way: Bounce rate is single-page sessions divided by all sessions or the percentage of all sessions on your site in which users viewed only a single page and triggered only a single request to the Analytics server.

What is not set mean in Google Analytics?

(not set) is a placeholder name that Analytics uses when it hasn’t received any information for the dimension you have selected. The reasons for (not set) appearing as a dimension value vary according to the report.

How do I track a customer journey?

Let’s take a look at how you can develop and track customer journey.

  1. Setting Up The Journey. …
  2. Find the Touchpoints. …
  3. Mapping Your Customer Journey. …
  4. Check if Customers are Reaching Their Goals. …
  5. Optimize the Customer Journey. …
  6. Final Thoughts.

What is through traffic in Google Analytics?

#1 Through traffic – traffic that navigated to another page(s) of your website. For example, according to the report above, 78.6% (of the 50ks visits) or 40k visits from the home page continue to another page(s) of your website.

How do I create a goal funnel in Google Analytics?

Create a funnel

  1. In Analytics, navigate to your app.
  2. Click Funnels.
  3. Click NEW FUNNEL.
  4. Enter a name and description for the funnel.
  5. Select the first two events you want to use as steps in the funnel.
  6. Click ADD ANOTHER EVENT for each additional step, and select an event.
  7. Click CREATE.
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What is a good drop off rate?

Regardless whether you’re looking at bounce rate or drop-off rate, if either number is very high (40% to 60% is considered average), or if your visitors don’t progress through your site as planned, it’s time to look at your navigation, graphic design and how it renders in different browsers to make sure they’re optimal …

How does Google Analytics calculate exit rate?

To see exit rate in GA, visit Behavior > Site Content > All Pages and look at each page’s % Exit number.

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